Association of Tennis Professionals (ATP)

No person is better placed to comment on the development of the WTA (Women’s Tennis Association) than its founder Billie Jean King.

Association of Tennis Professionals (ATP) executive chairman Chris Kermode has said the men’s tour is still focused on introducing a team event in the wake of reform plans that have been announced for the Davis Cup, hinting that an announcement on the matter could be imminent.

The Association of Tennis Professionals (ATP) has claimed a new benchmark for athlete engagement in sport with the launch of a new ‘PlayerZone’ app and website.

The governing bodies of tennis have approved a significant strengthening of the sport’s anti-doping system, with investment set to be increased by over 50 per cent and the volume of testing close to doubled.

The Association of Tennis Professionals (ATP) has today (Monday) confirmed that its Memphis Open World Tour tournament will relocate from the Tennessee city to Long Island, New York, in 2018.

The International Tennis Federation (ITF) has granted its approval to technology company Foxtenn for a new electronic line-calling system to be used in reviewing decisions made by on-court officials.

The four governing bodies of international tennis have today (Friday) outlined the terms of reference and protocols for the Independent Review of Integrity in Tennis, but have admitted that the process is expected to take at least a year to complete.

Italian sportswear brand Fila has moved to enhance its presence in the tennis sector by securing endorsement deals with Karolina Pliskova and John Isner.

Mexico has secured its second tournament on the men’s ATP World Tour tennis calendar through the acquisition of an event previously held by the Colombian capital of Bogota.

The Association of Tennis Professionals (ATP) is close to securing a deal for its World Tour Finals end-of-season event to remain in London for at least three more years, according to UK newspaper The Telegraph.

The IMG agency has extended its agreements with the Association of Tennis Professionals (ATP) and Women’s Tennis Association (WTA) to remain as the exclusive distributor of live scoring fastpath data for the premier tours in men’s and women’s tennis until 2020.

Australian Open organisers have announced a further rise in prize money to a record A$40m (€26.2m/$32.5m) as the year’s first grand slam tournament seeks to address the fall in value of the Australian dollar.

British tennis star Andy Murray has agreed a new long-term deal with sportswear company Under Armour.

The ATP World Tour, the top men’s professional tennis tour, will offer more than $100m (€80m) in prize money for the first time next year.

Men’s tennis’ season-ending ATP (Association of Tennis Professionals) World Tour Finals, held this month at the O2 in London, features the best eight singles players and best eight doubles teams. Social media plays a significant role in promoting the event through the ATP’s ‘Road to London’ campaign.

What content works best for each social media platform, and how to exactly measure what ROI is for a social media strategy, are two questions every major outward-facing business looks to answer on a daily basis. Elisha Chauhan asked social media experts from across the world what the answers are in sport and, through a series of case studies, looked at the challenges and opportunities facing a variety of rights-holders.