Aston Martin

Motorsport
Sponsorship & Marketing

Aston Martin sponsor AvaTrade will make the switch to Red Bull Racing for the 2025 F1 season, SportBusiness can reveal.
Motorsport
Sponsorship & Marketing

MasterCard is preparing for a sponsorship showdown at the Miami F1 Grand Prix, with four top teams in the hunt for a huge cash injection from the payment services giant.  
Motorsport
Sponsorship & Marketing

All 10 Formula 1 teams are in a pre-season race to secure sponsorship agreements ahead of the new campaign, prompting a deluge of deals to roll in over the course of the week
Motorsport
Sponsorship & Marketing

Saudi state-owned energy and chemicals company Aramco has taken on sole title sponsor status of Aston Martin, as part of an extended partnership with the Formula 1 motor racing team.
Motorsport
Finance & Law

US private equity firm Arctos Partners has invested in the Aston Martin F1 team with Canadian billionaire Lawrence Stroll selling a minority stake
Motorsport
Sponsorship & Marketing

The Aston Martin Formula 1 team will race under a new name from 2024 after its renewal with IT multinational Cognizant saw the brand relinquish its title sponsorship rights
Motorsport
Governance

Japanese automotive manufacturer Honda has entered into a works partnership with Formula 1 team Aston Martin Racing, with the deal to begin from the 2026 season when new F1 power unit regulations come…
Motorsport
Sponsorship & Marketing

The Aston Martin Formula 1 team has signed up Saudi Arabian airline Saudia to its sponsorship portfolio as the team’s 'Official Global Airline Partner'.
Motorsport
Sponsorship & Marketing

The Aston Martin Formula One team has signed up digital members’ club and luxury concierge platform Velocity Black to its sponsorship portfolio.
Motorsport
Sponsorship & Marketing

Formula 1 motor-racing team Aston Martin Aramco Cognizant has added three new global partners to its sponsorship portfolio ahead of the 2023 season
Motorsport
Sponsorship & Marketing

The Haas F1 team has signed up Italian fashion brand Palm Angels in an agreement that will launch ahead of the 2023 Formula 1 season and include visibility on the team’s car.
Motorsport
Sponsorship & Marketing

Hugo Boss, the luxury clothing and apparel brand, has made a return to Formula 1 after a five-year absence by striking a partnership with the Aston Martin F1 team
Formula 1
Sponsorship & Marketing

The Aston Martin Formula 1 team has signed oil and gas producer Aramco as its co-title sponsor. The long-term deal sees Aramco join Cognizant within the team’s name.
Motorsport
Finance & Law

BaFin, Germany’s financial regulatory authority, has said that it “did not find any clues” to suggest suspicious trading involving German automotive giant Daimler, including the purchase of a stake in UK…
Football
Sponsorship & Marketing

Malaysian Super League football team Johor Darul Ta’zim FC (JDT) has struck a deal with Aston Martin Racing Asia that will see British car manufacturer release JDT-themed cars.
Motorsport
Sponsorship & Marketing

The Aston Martin Formula 1 team has signed a content-focused agreement with social media platform TikTok
Motorsport
Finance & Law

Formula 1 teams Aston Martin and Alfa Romeo Racing have become the first in the sport to launch fan tokens from blockchain provider Chiliz
Motorsport
Sponsorship & Marketing

Peroni 0.0%’s entry into the Formula One market with Aston Martin will support parent company Asahi Group’s vision of increasing the prominence of non-alcoholic brands in its portfolio.