Aston Villa FC
Aston Villa seals first Adidas tie-up, Castore turns to Everton
Aston Villa will play top-flight European football for the first time in 41 years with a new kit supplier, as well as record shirt sponsor, after a multi-year agreement with Adidas was signed off.
Aston Villa seals ‘biggest ever shirt sponsorship’ with Betano
Aston Villa is set to announce the biggest shirt sponsorship deal in its history, having agreed a two-year contract with Greek betting platform Betano.
Aston Villa reveals record loss in Champions League push
Premier League club Aston Villa has announced a record loss of £119.6m (€139.7m/$151.6m) for the 2022-23 financial year after it spent heavily in pursuit of Champions League football.
CSM senior executive Erskine takes top commercial job at Aston Villa
Ron Erskine, the experienced commercial executive who counts the Octagon and CSM Sport & Entertainment agencies as former employers, has joined Aston Villa as chief commercial officer (CCO)
Aston Villa owner reduces stake in Portugal’s Vitória in bid to avoid European conflict
V Sports, the holding company of Premier League club Aston Villa, has reduced its stake in Portuguese Primeira Liga club Vitória de Guimaraes from 46 to 29 per cent ahead of the new season in which both …
Purslow exits as CEO of Aston Villa after five years
Christian Purslow, the experienced football executive, is stepping down as CEO and director of Premier League club Aston Villa
Aston Villa owners buy 46-per-cent stake in Vitória de Guimaraes for €5.5m
Nassef Sawiris and Wes Edens, the co-owners of Premier League club Aston Villa, have announced that their holding company V Sports has purchased a 46-per-cent stake in Portuguese Primeira Liga club Vitória d…
Aston Villa agrees in-stadium betting deal with William Hill
Premier League side Aston Villa has agreed a deal with sports betting brand William Hill to become the club’s ‘Official In-Stadium Betting Partner’.
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Aston Villa renews Fanatics merchandising and retail deal
Premier League side Aston Villa has agreed a long-term extension to its global merchandising and retail agreement with sports merchandising specialist Fanatics
Liverpool to play friendly in Singapore as StarHub secures rights to exhibition matches
Liverpool is to play a friendly against fellow Premier League outfit Crystal Palace at the National Stadium in Singapore as part of its forthcoming pre-season tour of Southeast Asia
OB Sports brands Aston Villa sleeve, MansionBet extends with Bristol City
English Premier League club Aston Villa has named Asian betting operator OB Sports as a new ‘Principal Partner’ and ‘Exclusive Official Sleeve Partner’.
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Aston Villa adds forex brand Skilling to sponsorship portfolio
English Premier League club Aston Villa has signed up foreign currency exchange company Skilling to its sponsorship portfolio
LT signs up as Villa sleeve sponsor, Acronis adds Southampton to European portfolio
English Premier League club Aston Villa has signed Asian betting operator LT as the club’s new shirt sleeve sponsor.
Aston Villa joins Everton in signing Cazoo as shirt sponsor
Aston Villa has signed a multi-year deal with online car retailer to become the club’s new shirt sponsor and ‘principal partner’.
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Aston Villa looking to turn fan engagement into commercial revenue with new loyalty card scheme
Data-led fan engagement platform Fortress and Barclays have developed a new universal payment scheme at Aston Villa FC, aiming to deepen the connection between a club and its fans and open up whole new commercial revenue opportunities in the process.