Athletes Unlimited
ESPN, Athletes Unlimited in multi-year deal for all four sports
Player-focused professional women's sports league Athletes Unlimited (AU) has signed a new multi-year deal with ESPN covering all four of its sports, including, for the first time, basketball
Topps to release Athletes Unlimited trading card set
Athletes Unlimited, the player-focused professional women's sports league for basketball, softball, lacrosse and volleyball, is releasing its first trading card set through a partnership with Topps and…
Athletes Unlimited announces documentary deal with Boardwalk Pictures
Athletes Unlimited has announced a partnership with production company Boardwalk Pictures to create a documentary series on the professional women's sports leagues company
Athletes Unlimited Volleyball moves to Phoenix area for third season
Athletes Unlimited Volleyball has announced its third season will be played in the Phoenix, Arizona area in the fall of 2023 as part of a shift from a February-March schedule
Athletes Unlimited extends Nike sponsorship
Athletes Unlimited, the startup network of women's professional sports leagues, has extended its partnership with Nike in a multi-year deal that will keep the American manufacturer as the uniform, athletic…
Athletes Unlimited games to air on WNBA League Pass
The Women's National Basketball Association's League Pass will broadcast 25 of Athletes Unlimited's 30 basketball games from its upcoming season for no additional cost to subscribers
Athletes Unlimited to stage its 2023 softball events in Chicago area
Athletes Unlimited, the startup network of professional sports leagues, has announced that both its AUX Softball and softball championship will take place at The Stadium at Parkway Bank Sports Complex i…
Athletes Unlimited Volleyball plans 2023 tour, lands ESPN deal
Athletes Unlimited, the startup with multiple professional women’s sports leagues, is expanding the reach of its volleyball vertical by securing a domestic rights agreement with ESPN for that competition a…
Athletes Unlimited basketball to play in Dallas in 2023
Athletes Unlimited, a startup with multiple professional women's sports leagues, announced its second season of basketball will run from February 22 to March 26, 2023, at Fair Park Coliseum in Dallas,…
Arne Rees on establishing a new sports investment entity
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Arne Rees, co-founder of the newly formed Velocity Capital Management. Fisher and Russo also discuss the $30m (€31.2m) round of funding for Athletes Unlimited, continued change and turbulence in United States college sports, the National Football League’s accelerating push for greater internationalization, collector impacts surrounding the historic home run chase of Major League Baseball superstar Aaron Judge, and heightened legal friction between the PGA Tour and LIV Golf.
Athletes Unlimited completes $30m fundraising
Startup network of professional sports leagues closes on its first outside capital raise, marking another major inflection point in the meteoric growth this year of women’s sports
Reagan Carey on the new era for the Premier Hockey Federation
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Reagan Carey, the new commissioner of the Premier Hockey Federation. Fisher and Russo also discuss ongoing turbulence in United States college sports with the forthcoming departure of Mark Emmert from the National Collegiate Athletic Association and predictions of a breakup of Division I athletics, Athletes Unlimited’s media rights deal with ESPN, a $300m funding round for German digital sports media entity OneFootball, viewership boosts for the National Hockey League, and Comcast’s successful programming link of the National Football League’s Super Bowl LVI and Beijing 2022 Olympics.
Athletes Unlimited secures two-year ESPN rights deal
Agreement focused on women's softball, lacrosse leagues
Athletes Unlimited, Sportradar secure integrity services partnership
Athletes Unlimited has taken a further step into the United States sports betting landscape by securing a multiyear partnership with Sportradar Integrity Services
Athletes Unlimited brings in EY, Baden Sports to sponsorship portfolio
Athletes Unlimited, the startup network of professional sports leagues, has expanded its sponsorship portfolio ahead of its 2022 basketball and volleyball seasons by bringing in global professional services …
Athletes Unlimited unveils 2022 basketball, volleyball broadcast details
Athletes Unlimited, the startup network of professional sports leagues, has unveiled the domestic broadcast details of its women’s professional basketball and volleyball competitions in early 2022.
Athletes Unlimited brings in Aspiration as multi-property jersey sponsor
Athletes Unlimited, the startup network of professional sports leagues, has named California-based sustainability-focused personal finance company Aspiration its multi-property jersey sponsor in a wide-ranging …
Athletes Unlimited Volleyball to return to Dallas for 2022 season
Athletes Unlimited, the startup network of professional sports leagues, has announced that season two of its women’s professional volleyball league will take place March 16-April 16, 2022 at Fair Park Col…