Athletes Unlimited
Athletes Unlimited unveils women’s basketball league
Women’s sports league developer Athletes Unlimited has unveiled women’s basketball as its fourth professional league, joining softball, volleyball and lacrosse.
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Athletes Unlimited Softball unveils international broadcast partners for 2021 season
Athletes Unlimited, the start-up network of professional sports leagues, is significantly expanding the reach of its second softball season with a series of international media rights deals that stretch …
Athletes Unlimited expands international, domestic broadcast reach for lacrosse league
Athletes Unlimited, the start-up network of professional sports leagues, is significantly expanding the reach of its inaugural lacrosse league with a series of international and domestic media rights …
Athletes Unlimited’s Jon Patricof on creating a new operational model in women’s sports
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Jon Patricof, Athletes Unlimited chief executive and co-founder. Eric and Chris also discuss the state of Major League Baseball coming out of its recent All-Star Game, Bruin Capital’s entry into legal sports betting with its acquisition of Oddschecker Global Media, and the landmark ticketing deal between SeatGeek and BSE Global.
Gatorade leads sponsors for inaugural Athletes Unlimited Volleyball season
Athletes Unlimited, the start-up network of professional sports leagues, has announced that Gatorade, Hyperice, and Mariner Wealth Advisors have become the first three commercial sponsors for its inaugural v…
Athletes Unlimited Volleyball unveils Dallas move, media rights deals
Athletes Unlimited, the start-up network of professional sports leagues, has announced that its inaugural indoor volleyball season will take place at Fair Park Coliseum in Dallas, Texas, from February 2…
Athletes Unlimited looks to reimagine women’s sports with player-focused model
Start-up sports league organization has created a radical new model which firmly puts the focus firmly on athletes and not teams. Bob Williams reports.
Athletes Unlimited unveils women’s lacrosse as its third pro league
Women’s sports league developer Athletes Unlimited has unveiled women's lacrosse as its third professional league, joining softball and women's indoor volleyball.
Athletes Unlimited secures RSN distribution deal, Topps partnership
Women’s sports league developer Athletes Unlimited is expanding its reach and visibility by securing a distribution deal with three regional sports networks for its 2020 softball season.
Athletes Unlimited softball league secures CBS, ESPN broadcast deals
Women's sports league developer Athletes Unlimited has secured broadcast agreements with CBS Sports and ESPN for its inaugural softball season, which is due to take place at Parkway Bank Sports Complex…
Athletes Unlimited forms indoor women’s volleyball league, advisory board
Athletes Unlimited, a newly-created women's sports organization, is looking to significantly expand its fortunes by announcing a star-studded advisory board and plans to start an indoor women's volleyball…
New professional softball league to debut in US in 2020
A new professional softball league, called Athletes Unlimited, will debut in the United States in August, aimed at reviving the commercial fortunes of the sport