ATP Tour
ATP’s mic initiative could fall on deaf ears
The ATP's attempts to tap younger audiences by innovating the broadcast experience could be thwarted by top players, whose opposition has already brought a premature end to the Tour's behind-the-scenes docuseries.
WTA follows ATP with closer Saudi ties as Finals head to Riyadh
The Women’s Tennis Association (WTA) has announced its season-ending WTA Finals will be staged in the Saudi capital Riyadh after it agreed a three-year deal with the Saudi Tennis Federation (STF).
Hogan returns to tennis as ATP Media’s director of sales
ATP Media, the ATP Tour’s international media rights sales and broadcast production arm, has appointed Mark Hogan from the English Football Association (FA) as director of sales.
Sportradar, TDI launch betting, media products as deal signed off
Sportradar and Tennis Data Innovations have started to roll out a suite of ATP Tour betting and media products after signing off a major six-year rights contract
Fast-growing Lacoste extends ATP Tour deal
French premium sportwear brand Lacoste has extended its long-standing sponsorship agreement with the ATP Tour as the men’s tennis competition’s ‘Official Outfitter’.
The
Sky signs off extensive ATP, WTA rights deals in active Euro markets
European pay-television giant Sky has signed off an extensive rights deal covering the men's ATP and women's WTA Tours across its active markets of the UK, Ireland, Germany, Austria, Switzerland and Italy
Cosmote serves up ATP Tour rights extension
Greek pay-television broadcaster Cosmote has retained exclusive ATP Tour rights for another three seasons, strengthening its grip on the property until 2026
ATP unveils Lexus as new automotive sponsor
The Association of Tennis Professionals (ATP) Tour has announced a major new multi-year sponsorship with Japanese car brand Lexus
Haier moves into tennis with Roland Garros, ATP Tour sponsorship
Haier, the Chinese multinational home appliance and consumer electronics firm, has become a sponsor of Roland Garros and the ATP Tour
Lampitt: TDI strengthened tennis’ data foundations ahead of landmark tender
Tennis Data Innovations has undergone a process of putting in place “foundation stones” to establish deeper data points in the sport, according to chief executive David Lampitt.
Rolex renews with Shanghai Masters in 10-year deal
Watchmaker Rolex has renewed its title sponsorship of the Shanghai Masters ATP 1000 tournament in a 10-year deal running from 2023 to 2032
ATP strikes global Pepperstone partnership
Australian online trading company gains naming rights to official rankings
ATP and WTA sanction IMG’s Madrid Open acquisition on condition of Rio sale
The ATP and WTA men’s and women’s tennis tours have agreed to sanction IMG’s acquisition of the Mutua Madrid Open ATP 1000 tennis tournament on the condition that it divests its ownership of the Rio O…
L’Équipe adds selection of ATP 250 rights to portfolio
French sports broadcaster L’Équipe has acquired free-to-air rights to the four ATP 250 men’s tennis tournaments held in France.
Sportradar’s Lampitt to be CEO of ATP’s new data, streaming rights JV
David Lampitt, managing director of sports content and partnerships at Sportradar, has been named the chief executive of Tennis Data Innovations, the new joint venture between tennis’ ATP and ATP Media, t…
Therabody signs as ATP Tour supplier
Wellness technology brand Therabody has signed as the official recovery partner of tennis' ATP Tour
Citigroup extends title sponsorship of Citi Open through 2023
American multinational financial services company Citigroup is continuing its title sponsorship of the Association of Tennis Professionals Tour’s Citi Open through 2023.
ATP, WTA unite to launch co-branded Tennis Clash mobile game
The Association of Tennis Professionals and Women's Tennis Association have partnered with Wildlife Studios' mobile tennis game Tennis Clash to launch a new co-branded tournament called Tennis United