Australian Football League (AFL)

Australian Rules Football
Media

Commercial broadcaster Seven Network has claimed a year-to-date audience best in Australia, after 6.1 million people watched its coverage of the AFL Grand Final.
Australian Rules Football
Sponsorship & Marketing

The Australian Football League has entered into a ten-year agreement with TGI Sport, the Bruin-Capital-owned virtual advertising technology, media and marketing company, to deliver perimeter matchday signage boards, digital screens and ‘fan engagement offerings’.
Australian Rules Football
Sponsorship & Marketing

The Australian Football League (AFL) has today (Monday) announced a four-year extension of its title sponsorship deal with Toyota
Australian Rules Football
Finance & Law

The Australian Football League (AFL) will expand to Tasmania after the organisation awarded its 19th licence to a club that will play at a new A$715m (€431.7m/$477.2m) stadium in Hobart.
Rugby Union
Industry Moves

Two of Australia's largest sporting bodies, Rugby Australia (RA) and the Australian Football League (AFL), have announced major changes in their leadership
Basketball
Industry Moves

Australia’s National Basketball League (NBL) has appointed David Stevenson as its new chief executive.
Australian Rules Football
Licensing & Merchandising

The Australian Football League (AFL) has entered into a 10-year agreement with global sports merchandising company Fanatics as part of plans to revolutionise the fan experience across its competitions
Australian Rules Football
Governance

The Australian Football League is aiming to appoint a new chief executive early next year
Australian Rules Football
Governance

Australian Football League (AFL) chief executive Gillon McLachlan is expected to delay his impending departure from the organisation in order address a number of unresolved issues, according to reports
Rugby League
Media

The Australian Football League's recent record domestic media rights deals have put pressure on the management of the National Rugby League over its own domestic rights valuation
Australian Rules Football
Media

Pay-television broadcaster Foxtel, commercial broadcaster Seven and telco Telstra have renewed their domestic media rights for the Australian Football League in a seven-year deal covering 2025 to 2031
Australian Rules Football
Media

Australian media reports say that Foxtel and Seven are close to renewing their domestic media rights for the Australian Football League, although one report says a final round of talks will take place…
Australian Rules Football
Media

Australia’s Communications Minister, Michelle Rowland, has called on the Australian Football League to ensure there is “no diminution” in the availability of its matches on free-to-air television, as ta…
Australian Rules Football
Media

Australian free-to-air broadcaster Seven is prioritising “economics over ego” during the ongoing bidding process for the domestic media rights to the Australian Football League, its chief executive has…
Multiple Sports
Media

Australian pay-television operator Foxtel saw its number of paid subscribers increase by more than 500,000 during the 12-month period to the end of June as the growth of its streaming services more than…
Australian Rules Football
Media

Pay-television broadcaster Foxtel and media groups Paramount Global, Seven West Media and Nine Entertainment have bid for media rights to the Australian Football League, according to reports in the country
Australian Rules Football
Media

A string of broadcasters have made pitches to Australian Football League (AFL) executives in recent weeks as the league continues to meet with prospective bidders for the next media rights cycle, it has…
Multiple Sports
Media

James Warburton, the chief executive of Australian free-to-air broadcaster Seven West Media, has called on the newly-elected Australian government to tighten the country’s 'anti-siphoning' laws to stop s…