Australian Football League (AFL)

The Australian Football League (AFL) has announced a licensing agreement with message board platform Reddit that will allow the website’s users to add AFL-themed clothing to their virtual avatars.

The Australian Football League (AFL) has agreed to almost double the wages of players in the AFLW women’s competition as part of a new collective bargaining agreement with the AFL Players’ Association (AF…

German pay-television sports broadcaster Sport1 has further enhanced its coverage of Australian sport by acquiring rights to Aussie rules football league, the AFL

Paramount, the owner of Australian free-to-air television network Ten and subscription streaming service Paramount Plus, will reportedly bid for the entire suite of Australian Football League domestic…

The Australian Football League has announced a sponsorship agreement with Pepperjack Wines. The deal sees the Treasury Wine Estates-owned brand become the official wine of the current AFL season

The Australian Football League is to release a range of non-fungible tokens (NFTs) after striking a five-year agreement with Hong Kong-based digital collectibles company Animoca Brands

Australian Football League chief executive Gillon McLachlan has announced he will leave the organisation at the end of the current season following eight years at the helm of the Australian rules football…

Australian Football League chief executive Gillon McLachlan unveiled plans to exploit the burgeoning NFT space, speaking at the SportNXT conference in Melbourne today

The Australian Football League has announced as five-year sponsorship deal with luxury watch retailer Kennedy. The tie-up sees Kennedy become the official timekeeper of the AFL

More than a third of Australian Football League supporters are concerned about gambling adverts during AFL matches, according to a survey conducted by the AFL Fans Association

The Australian Football League has signed a five-year sponsorship agreement with cryptocurrency exchange platform Crypto.com. The deal makes Crypto

The Australian Football League has signed a 10-year extension to its sponsorship agreement with fast-food chain McDonald’s.

The Australian Football League has announced that its 2021 Grand Final has been moved from the Melbourne Cricket Ground to the Optus Stadium in Perth due to the ongoing Covid-19 lockdown in Victoria

Kevin McCullagh looks at the competition for media rights in Australia, after an outbreak of 'streaming wars' in Australia has injected life into a sports media rights market.

Regional Covid-19 lockdowns in Australia are forcing relocations of sports events and teams

The Australian Football League recorded an operating loss of A$22.8m ($17.6m/€14.6m) for 2020, in what it called “a year of sacrifices”. The AFL’s year-on-year revenue fell by A$119.1m to A$674.8m. Of tha