Basketball Bundesliga
Baden Sports moves into Europe with Basketball Bundesliga
US-based sporting goods manufacturer Baden Sports has made a move into the European market in a four-year official ball supply deal with Germany’s Basketball Bundesliga (BBL).
Basketball Bundesliga follows Infront deal with easyCredit title sponsor renewal
Following the recent strengthening of its ties with Infront, Germany’s Basketball Bundesliga (BBL) has extended its title sponsorship agreement with financial services company TeamBank.
Infront wins exclusive Basketball Bundesliga sponsorship mandate
The Infront agency has strengthened its ties with Germany’s Basketball Bundesliga (BBL), signing an exclusive sponsorship sales agreement for the 2023-24 season.
Seifert’s S Nation Media ousts Telekom as Basketball Bundesliga rights-holder
S Nation Media, the new streaming platform being launched by Christian Seifert, former chief executive of the German Football League (DFL), and publishing house Axel Springer, has secured domestic and…
Deutsche Telekom renews host of basketball rights, Basketball Bundesliga lands on Twitch
German telco Deutsche Telekom has renewed key basketball rights deals with the International Basketball Federation (Fiba), the German Basketball Federation (DBB) and Euroleague Ventures, the joint venture…
TeamBank takes up Basketball Bundesliga title sponsor renewal option
The German Basketball Bundesliga (BBL) has renewed its title sponsorship contract with financial services company TeamBank until the end of the 2023-24 season
Deutsche Telekom, Sport1 to cover Basketball Bundesliga finale
German telco Deutsche Telekom and sports broadcaster Sport1 will show the climax of the domestic Basketball Bundesliga season, which is scheduled to run from June 6-28 in Munich
DS Automobiles bids to raise German awareness with Basketball Bundesliga sponsorship
The Basketball Bundesliga (BBL), top-tier of club basketball in Germany, has agreed a new partnership with French premium car brand DS Automobiles
Infront adds Bundesliga to basketball portfolio
The Infront Sports & Media agency has agreed a marketing partnership with the German Basketball Bundesliga (BBL).
Bundesliga and BBL giants join forces
German Bundesliga football club Borussia Dortmund and Basketball Bundesliga (BBL) team Alba Berlin have launched a collaboration agreement.