Bayern Munich
Bayern signs Bitpanda as first crypto ‘Platinum Partner’
Bayern Munich has engaged the cryptocurrency market for a new sponsorship deal with trading platform Bitpanda
Bayern Munich exceeds expectations with record revenues for 2022-23
German Bundesliga club Bayern Munich today (Monday) announced record revenues exceeding its own expectations, with income totalling €854.2m ($913m) for the 2022-23 season.
Visit Rwanda adds Bayern Munich to sponsorship portfolio
Country tourism board Visit Rwanda has struck another high-profile football sponsorship after announcing a new five-year deal with Bayern Munich
Bayern’s Jung: It can’t just be down to us and Dortmund to grow league abroad
The German Football League (DFL) has been urged to take a more hands-on approach to organising pre-season tours for top-flight clubs as part of wider internationalisation plans to enhance the commercial…
High-profile CEO exits at Bayern and Ajax
Bayern Munich and Ajax Amsterdam have both announced the surprise exits of their chief executives following the end of the 2022-23 league seasons
Bayern to tour Japan in latest Bundesliga-Sky PerfecTV initiative
German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…
Ursapharm extends Bayern sponsorship in support of Hylo brand
German Pharmaceutical manufacturer Ursapharm has extended its sponsorship of Bayern Munich for another three years, from 2023-24 to 2025-26
Allianz extends Bayern Munich sponsorship to 2033
German insurance firm Allianz has announced a 10-year extension to its sponsorship deal with Bundesliga club Bayern Munich
Bayern maintains solid financials during Covid-19 years, projects record revenue
Bayern Munich has hailed its ability to continue to perform strongly off the pitch, stating it is one of the few major European football clubs to be able to report a profit throughout the seasons impacted…
Bayern extends with Deutsche Telekom, Dortmund signs AIMS to regional deal
FC Bayern Munich has confirmed the early extension of its main shirt deal with Deutsche Telekom by five years to 2027
Bayern on track for ‘€200m’ Telekom extension
German Bundesliga club Bayern Munich is reportedly close to signing a €200m ($206m) contract extension with main shirt sponsor Deutsche Telekom.
Software specialist SAP extends long-running Bayern deal
German Bundesliga club Bayern Munich has renewed its sponsorship agreement with software company SAP by three years until 2025
Bayern signs up Adobe to ‘digital transformation’ sponsorship
German Bundesliga champions Bayern Munich have signed a major, multi-year sponsorship deal with software company Adobe
Bayern Munich extends Konami deal
German Bundesliga champion Bayern Munich has extended its agreement with video game developer Konami