Bet365
Super Cup showcase for first UCL betting sponsor
The Uefa Super Cup in Warsaw last night was the platform for Bet365 to finally unveil its global sponsorship of the Champions League, after more than a year-long negotiation process.
EXCLUSIVE: Bet365 preferred bidder for Champions League betting sponsorship
Bet365 has been selected as the preferred bidder to become the first-ever betting brand to sponsor the Uefa Champions League, SportBusiness can exclusively reveal.
Bet365 pays out compensation to Danish sports stars in image rights case
Bet365, the online sports betting firm, has been ordered to pay millions of Danish Krone in compensation to some of the country's leading athletes for using their names and images on social media without…
Infront Bettor adds bet365 to operator portfolio in multi-year agreement
Infront Bettor, the betting-focused division of Infront, has added bet365 as its latest betting operator client
Genius Sports expands official NFL video rights into Canada
Sports data provider strikes pacts with trio of sportsbooks in the country
PGA Tour, bet365 strike deal as Koepka prepares to join LIV Golf
The PGA Tour and bet365 have announced a three-year content and marketing agreement through 2024, which designates the online gaming company as an official betting operator of the organization.
Bet365 extends UFC deal in UK and Ireland
The Ultimate Fighting Championship mixed martial arts organisation has extended its sponsorship agreement with online sports betting company bet365
Bet365 expands deal with Genius Sports to include international NFL betting streaming rights
Sports data company Genius Sports and bookmaker Bet365 have expanded their long-term agreement to cover an enhanced package of sports video content, including NFL betting streaming and data rights outside…