Big3 Basketball
Big3 unveils location-based teams, selling LA franchise for $10m
The Big3 has announced its first sale of home-team rights with the $10m (€9.3m) purchase of a Los Angeles franchise by a consortium led by DCB Sports, as the basketball league prepares to shift to a city-based competition in 2025.
Big3 secures global DAZN streaming deal
Ice Cube's Big3 basketball league is extending its international reach by securing an expansive domestic and global rights deal with streaming service DAZN
Big3 offers fans stakes in its 12 teams through NFTs
The Big3 basketball league is reshaping its ownership structure to offer fans minority stakes in its 12 teams through the form of non-fungible tokens (NFTs)
Big3 secures Verizon partnership, Olympic star Bulut
The Big3 basketball league has secured a wide-ranging partnership with American telecommunications giant Verizon, which has been designated the presenting partner of the league's playoff and championship …
Ice Cube reiterates call on ‘archaic’ Fiba to allow Big3 players to compete at Olympics
In the latest of a series of articles about the new sports making their debut at the Tokyo Olympics, Big3 co-founder Ice Cube speaks to SportBusiness about the wider opportunities for 3x3 basketball amidst the sport's Olympic debut, and why he thinks Big3 players should be allowed to compete at future Games. Bob Williams reports.
Big3 expands Microsoft partnership
Ice Cube's Big3 basketball league has expanded its partnership with Microsoft, naming the multinational technology company the official technology partner of the league.
Big3 names Taco Bell its official restaurant partner
Ice Cube's Big3 basketball league has brought in fast food chain Taco Bell as its official restaurant partner ahead of the 2021 season tip-off, scheduled for July 10 in Las Vegas, Nevada
Big3 partners with Microsoft for 2021 SuperDraft
The Big3 basketball league has unveiled a partnership with multinational technology company Microsoft for the 2021 Big3 SuperDraft, which is taking place June 14 at the Microsoft Lounge in Los Angeles,…
Triller joins CBS Sports as Big3 domestic rights partner
Upstart social media company Triller has continued its expansion by joining CBS Sports as a domestic broadcast partner of Ice Cube's Big3 basketball league
Big3 ramps up return with Toyota partnership
The Big3 basketball league has secured a commercial boost ahead of its return this summer by partnering with Toyota Motor North America, which has been designated the organization's official vehicle partner.
Big3 unveils plans for fourth season
The Big3 basketball league has announced plans for its fourth season this summer after calling off its campaign in 2020 due to the Covid-19 pandemic
Monster Energy named Big3 official energy drink
The Big3 basketball league has taken another major step towards a return to play this summer with the announcement that Monster Energy will become its official energy drink.
Big3 prepares for 2021 return by appointing Hannan as CEO
The Big3 basketball league has hired veteran sports business and media executive Chris Hannan as its new chief executive officer
Big3 cancels 2020 season amid Covid-19 pandemic
Ice Cube's Big3 basketball league has been forced to cancel its 2020 season as a result of the global Covid-19 pandemic
Big3 calls off Louis Armstrong Stadium event
Ice Cube’s Big3 basketball league has called off plans to stage its New York event this June at the Louis Armstrong Stadium due to the impact of the global Covid-19 pandemic.
Big3 partners with Endemol for planned quarantined reality show
Ice Cube’s Big3 basketball league is partnering with media production company Endemol to create a planned reality show basketball tournament amid the global Covid-19 pandemic.
Big3 forced into major schedule change due to coronavirus outbreak
Ice Cube's Big3 basketball league has decided to abandon its touring model in large part this year due to the global coronavirus outbreak
Big3 to stage New York event at Louis Armstrong Stadium
Ice Cube's Big3 basketball league will stage its New York event this June at the Louis Armstrong Stadium, which is normally the home of the US Open major tennis championships