Billie Jean King Cup Ltd
BJK Cup signs Elf Beauty as cosmetics sponsor
The Billie King Cup (BJKC) women’s team tennis event has announced a three-year global deal with US cosmetics brand Elf Beauty, in a sign of the increasing appeal of women’s sport to the beauty sector.
Málaga to debut new event concept for BJK Cup, Davis Cup Finals
The Spanish city's staging may represent the future hosting strategy for the women’s and men’s tennis tournaments