Billie Jean King Cup Ltd
T/Squared wins Davis Cup, BJK Cup media rights remit
T/Squared, the agency set up by the Team Marketing group to house new business, is to broker global media rights deals for the Davis Cup and Billie Jean King Cup in a four-year deal, SportBusiness understands.
BJK Cup signs Elf Beauty as cosmetics sponsor
The Billie King Cup (BJKC) women’s team tennis event has announced a three-year global deal with US cosmetics brand Elf Beauty, in a sign of the increasing appeal of women’s sport to the beauty sector.
Málaga to debut new event concept for BJK Cup, Davis Cup Finals
The Spanish city's staging may represent the future hosting strategy for the women’s and men’s tennis tournaments