BKT
Indian tyre brands signal global ambitions with Leverkusen, ECB deals
Indian tyre brands Ceat and BKT have served notice of their international ambitions, announcing sponsorship deals with German Bundesliga champion Bayer Leverkusen and The Hundred, the England and Wales…
BKT keeps faith in sponsorship with Serie B title renewal
Tyre manufacturer BKT continues to place its faith in sponsorship as a key part of its marketing mix after it signed an extension to its title sponsorship of Italy's second-tier Serie B
BKT and Cricket Australia renew BBL deal to 2025
Indian-specialist tyre brand BKT, one of the most visible brands in global sports sponsorship, has extended its association with Australian cricket's Big Bash Leagues until at least 2025
BKT retains Ligue 2 naming rights
France’s Professional Football League (LFP) has renewed an agreement with Indian specialist tyre company BKT for naming rights to Ligue 2, the second tier of club football in the country.
United Rugby Championship lands BKT as northern-hemisphere title sponsor
The United Rugby Championship (URC) has agreed a deal for Indian tyre manufacturer BKT to become its title sponsor in the northern hemisphere