BodyArmor
BodyArmor fills NHL sports drink void with deal to 2029
The National Hockey League has ended its search for a new sports drink sponsor in the wake of BioSteel's bankruptcy by signing a long-term agreement with BodyArmor
BodyArmor becomes official sports drink of Leagues Cup
BodyArmor has been named the official sports drink partner of the inaugural Leagues Cup tournament
MLS partnership enables BodyArmor to ‘gain credibility’, reach new customers
BodyArmor has successfully grown its share of the crowded US sports drink market thanks in large part to its expansive partnership with MLS and 22 of its teams. Bob Williams reports.
Coca-Cola pays $5.6bn for full control of BodyArmor
The Coca-Cola Co. has acquired full control of BodyArmor for $5.6bn (€4.8bn) in a deal which values the sports drink brand at approximately $8bn.
Coca-Cola nears deal to buy controlling stake in BodyArmor in $8bn valuation
The Coca-Cola Co. is reportedly nearing a deal to acquire a controlling stake in BodyArmor, valuing the sports drink brand at $8bn (€6.88bn).