Brazilian Football Confederation (CBF)
Esportes da Sorte wins back sponsor licence
Brazilian betting operator Esportes da Sorte has been cleared to continue as a major sponsor of club football in the country – just beating the national deadline for the issuance of betting operator l…
Brazil to make history with 2027 Fifa Women’s World Cup
The Fifa Women's World Cup is heading to South America for the first time in 2027, after Brazil today (Friday) defeated a joint proposal from Belgium, Netherlands and Germany.
Broad TV coverage assured for Serie B, Band deal unresolved
The Brasileirão Série B 2024 kicked off with all matches shown live over the weekend, after a late completion of the broadcast picture in the country.
Brazil betting boom continues as Betano picks up Série A title rights
With restrictions on gambling in Brazil loosening, the Campeonato Brasileiro Série A has its first title sponsor from the betting category in the form of Greece-based Betano.
CBF set for presidential election as Rodrigues fails to overturn ousting
Ednaldo Rodrigues, the now-former president of the Brazilian Football Confederation (CBF), has failed in an attempt to appeal his removal after a Rio de Janeiro court last week ruled his election in March 2022 should be annulled.
Penalty becomes Brazilian leagues and cup sponsor in Brax-brokered deal
Brazilian sporting goods company Penalty has signed as an official sponsor of next year’s Brazilian Série A and Série B championships and the Copa do Brasil in a deal brokered by Brax Sports Assets.
CBF wins legal round against ‘exclusive’ betting sponsor Galera.bet
The Brazilian Football Confederation (CBF) has won a key court ruling in its fight to sell in-stadium advertising to multiple betting companies at Campeonato Brasileiro matches in opposition to the league’s ‘…
Globo retains rights to Brazil home matches
Media group Globo has retained domestic rights to the Brazilian national team’s home Fifa World Cup qualifying matches and friendlies until 2026.
Assaí extends Campeonato Brasileiro Série A title sponsorship, Betano backs Série B
Brazilian cash and carry operator Assaí Atacadista has agreed a one-season extension to its title sponsorship of Campeonato Brasileiro Série A, while sports betting operator Betano has become the new t…
CBF seeking greater cut from Brazilian sports betting revenue
The Brazilian Football Confederation (CBF) has called on the Ministry of Finance to make changes to the law that will regulate the domestic sports betting sector in order to increase its share of revenue
Band Série B deal ‘99.9 per cent done’; pay-TV talks continue
Brazil's Série B, one the world's most valuable second-tier football leagues, is close to confirming its domestic broadcasters from 2023 onward.
Brax agency secures Brazilian Série B broadcast rights
Campeonato Brasileiro Série B clubs have accepted a proposal from the Brazilian Football Confederation (CBF) that will see the Brax Sports Assets agency take on broadcast rights for the competition for …
Brazil preparing bid to host 2027 Women’s World Cup
Brazil is preparing a bid to host the 2027 Fifa Women’s World Cup, the country’s sports ministry has announced.
Band, TV Brasil ‘in negotiations’ over Série B rights
The Brazilian Football Confederation (CBF) is said to be holding talks with public broadcaster TV Brasil and commercial broadcaster Band over rights to Campeonato Brasileiro Série B, the second tier of …
Copa do Brasil scores Krona sponsorship deal
The Copa do Brasil has secured a sponsorship deal with tubing manufacturer Krona.
Globo agrees new Supercopa do Brasil deal
Brazilian commercial broadcaster Globo has acquired rights to this year’s edition of the Supercopa do Brasil, which is contested by the winners of the Campeonato Brasileiro and the Copa do Brasil.
Brax Sports Assets to sell sponsor packages for Copa do Brasil
The Brazilian Football Confederation (CBF) has appointed the Brax Sports Assets agency to broker sponsorship deals for the Copa do Brasil knockout club competition
CBF insists Bitci sponsorship deal has been terminated
The Brazilian Football Confederation (CBF) has confirmed that is has ended its sponsorship with Turkish blockchain company Bitci