British and Irish Lions
Howden announced as new Lions front-of-shirt sponsor
The British & Irish Lions has announced a new four-year Principle Partner deal with Howden which grants the global insurance group the front-of-shirt sponsorship position for the team’s next tour to A…
Two Circles appointed to study feasibility of British & Irish Lions women’s team
The British and Irish Lions has appointed London-based sports marketing agency Two Circles to study whether a women’s Lions team is feasible.
Stan Sport acquires rights for Lions tour of South Africa
Australian streaming platform Stan Sport has acquired exclusive media rights for the upcoming British and Irish Lions tour of South Africa
T.M. Lewin latest to join Lions as sponsor of South Africa tour
The British and Lions has signed up menswear retailer T.M. Lewin as a sponsor of its 2021 tour of South Africa.
As official formal wear partner, T.M
Opro agrees Lions mouthguard licensing deal
The British & Irish Lions have announced a product licensing partnership with mouthguard manufacturer Opro.
The deal, which was brokered by The Point
British & Irish Lions add Fuller’s London Pride as latest sponsor
The British & Irish Lions have signed up English beer brand Fuller’s London Pride as a sponsor.
New sponsor Royal London to fund women’s Lions feasibility study
The British and Irish Lions have signed up insurance firm Royal London to their sponsorship portfolio
Lions ‘reject’ Rugby Australia’s tour hosting offer
The British and Irish Lions have turned down a bid by Rugby Australia to host this summer’s tour against South Africa.
British & Irish Lions add Chase Distillery to supplier tier
The British and Irish Lions have signed up Chase Distillery to their sponsorship portfolio
UK switch under consideration for Lions’ South Africa tour
The British and Irish Lions’ tour of South Africa this summer could be relocated to the UK and Ireland amid continued doubts over Covid-19-related travel restrictions for fans.
Lions’ South Africa tour in doubt
The emergence of new strains of Covid-19 in the UK and South Africa have cast doubt over whether the British and Irish Lions rugby union tour to South Africa tour can go ahead as planned this year
Fanatics partners with Lions for 2021 tour of South Africa
The British and Irish Lions rugby union team has announced a new e-commerce and manufacturing tie-up with sports merchandising giant Fanatics
EXCLUSIVE: Lions to relaunch UK free-to-air highlights tender in August
The British & Irish Lions rugby union body will restart the invitation to tender process in August for free-to-air highlights rights in the UK to next year’s Great Britain and Ireland tour of South Africa.
Lions won’t move tour dates after Olympics postponement, Sky ‘retains TV rights’
The British and Irish Lions rugby union team will not move the dates of their tour of South Africa next summer, despite its dates clashing with the rescheduled 2020 Olympic Games in Tokyo
British and Irish Lions COO McEwen steps down
The British and Irish Lions rugby union team has today (Friday) announced that Charlie McEwen has stepped down from his role as chief operating officer
Home nations in talks over creation of women’s Lions
The operators of the British and Irish Lions international rugby union team are in talks over the creation of a women’s side.