British & Irish Lions

Rugby Union
Sponsorship & Marketing

Unilever-owned male skincare brand Dove Men+Care has extended its presence in the rugby market by becoming a sponsor of the British & Irish Lions in a deal brokered by the CSM Sport & Entertainment agency
Rugby Union
Media

UK free-to-air broadcaster Channel 4 has finalised its acquisition of rights to highlights of the British & Irish Lions’ three tests against South Africa, along with live rights to the pre-tour Test m…
Rugby Union
Events

The British & Irish Lions’ tour of South Africa will go ahead as scheduled this summer after an agreement was reached with the South African Rugby Union.
Rugby Union
Media

UK free-to-air broadcaster Channel 4 is close to further enhancing its sports rights portfolio by agreeing a deal for highlights of the British & Irish Lions rugby union series against South Africa, it…
Rugby Union
Events

Rugby Australia has offered a minimum guarantee to cover the costs of the forthcoming British & Irish Lions tour to South Africa, and return a profit, in what is said to be a potentially decisive move…
Rugby Union
Events

Rugby Australia has offered to host the British & Irish Lions’ tour to South Africa, with a view to bolstering its bid to stage the 2027 Rugby World Cup.
Rugby Union
Sponsorship & Marketing

Logistics company DHL Express has signed as the official logistics provider for the 2021 British & Irish Lions Tour of South Africa
Rugby Union
Sponsorship & Marketing

The Famous Grouse, the blended Scotch whisky brand, has completed a trio of rugby union sponsorship agreements
Rugby Union
Media

The UK-based RDA agency has been appointed as the exclusive media-rights distributor for the upcoming British & Irish Lions tour of South Africa in a range of territories
Rugby Union
Events

The British & Irish Lions rugby union team will play Japan at Edinburgh’s BT Murrayfield Stadium next June in what will mark only its third Test match on ‘home’ soil. T
Rugby Union
Media

Commercial station TalkSport is set to retain radio rights in the UK for the British and Irish Lions’ tour of South Africa next year.
Rugby Union
Events

Jurie Roux, the chief executive of SA Rugby, has admitted that the British and Irish Lions’ tour of South Africa may not go ahead next year if fans are not able to attend due to Covid-19 restrictions.
Rugby Union
Sponsorship & Marketing

The British & Irish Lions have signed Vodafone as lead sponsor ahead of the team's tour to South Africa in 2021. The brand will take the role of front-of-shirt sponsor for the tour
Rugby Union
Business

SA Rugby and the British & Irish Lions have created a joint venture to maximise the appeal of the Lions’ Tour of South Africa in 2021.
Rugby Union
Industry Moves

The British & Irish Lions rugby union team has announced that Thelma O’Driscoll and Shane Whelan have joined the organisation as its new chief financial officer and director of digital, marketing and c…
Rugby Union
Events

World Rugby vice-chairman Agustin Pichot has said he will push for the British and Irish Lions to tour new destinations should he succeed in being elected as the new leader of rugby union’s world governing b…
Rugby Union
Industry Moves

The British & Irish Lions has appointed the Rugby Football Union’s Tom Halsey as commercial director, as preparations step up for the 2021 tour to South Africa.
Rugby Union
Sponsorship & Marketing

Specialist rugby brand Canterbury has renewed its Official Apparel Partner deal with the British & Irish Lions for the Tour of South Africa in 2021