Bundesliga International

Football
Sponsorship & Marketing

Bundesliga International has extended the Sportfive agency’s worldwide marketing rights deal for the German Supercup and Bundesliga relegation and promotion play-offs until 2025.
Football
Media

Pan-regional broadcasting group United Media has sealed a wide-ranging broadcast rights agreement with Bundesliga International, the worldwide commercial rights sales arm of the German league
Football
Sponsorship & Marketing

The German Football League's recent renewal with betting operator Tipico is worth an increase on the value of its existing Bundesliga sponsorship, SportBusiness understands
Football
Industry Moves

Bundesliga International, the league’s international commercial rights sales arm, has promoted various staff amid a restructure carried out as three of its leading executives leave the company, SportBusiness u…
Football
Sponsorship & Marketing

The German Bundesliga has signed an early extension to its sponsorship contract with gambling platform Tipico
Football
Media

The German Football League (DFL) has been working with Israeli pay-television broadcaster Charlton with a view to setting up an over-the-top sports broadcast offering in the Middle East and North Africa…
Football
Sponsorship & Marketing

The German Bundesliga’s newest sponsorship deal, with multinational confectioner Mondelēz International, will help “promote the league to a broader audience” and the activation plans are significant, accord…
Football
Finance & Law

Private equity companies are thought to have approached the German Football League (DFL) about acquiring a minority stake in Bundesliga International, the league’s international commercial rights sales a…
Football
Media

Gazprom Media-owned Match TV has signed a new deal extending its Bundesliga rights in Russia for a further four seasons, from 2021-22 to 2024-25
Football
Media

Pan-regional broadcaster Setanta Sports has extended its rights deal with Bundesliga International, the league’s international commercial rights arm, in Central Asia, from 2021-22, also adding Ukraine t…
Football
Media

The Sportfive agency is selling free-to-air broadcast rights in sub-Saharan Africa to Germany’s Bundesliga after agreeing a three-season deal for the property.
Football
Media

OneFootball, the Germany-based digital platform, has expanded its free-to-air Bundesliga streaming coverage to a further nine Latin American countries to complement initial agreement in Brazil
Football
Licensing & Merchandising

Video game developer Electronic Arts has extended its exclusive match simulation licensing agreement with German football’s Bundesliga in a ‘multi-year’ renewal announced today (Monday). T
Football
Media

Pay-television broadcaster beIN Sports has said that its ongoing concerns over piracy have prompted it to decide against renewing its German Bundesliga rights in the Middle East and North Africa
Football
Media

The German Football League (DFL) is providing its international rights-holding broadcasters with IP-based live streaming through its tie-up with Amazon Web Services, the cloud computing subsidiary of Amazon
Football
Media

Online sports platform FanCode has acquired exclusive rights in India to German football’s Bundesliga.
Football
Media

Subscription TV network Sky Mexico has agreed a two-year deal to become the home of the Bundesliga and 2. Bundesliga in Mexico and Central America ahead of the 2020-21 season
Football
Media

ESPN is putting on major marketing effort to promote its new media-rights deal with German top flight league while also focusing on wider long-term content initiatives. Bob Williams reports