Bundesliga International
OneFootball and Sportfive team up on Bundesliga in Brazil, Uefa club qualifiers
OneFootball, the Germany-based digital platform, has teamed up with the Sportfive agency to broadcast Bundesliga matches free of charge via its app in Brazil
Bundesliga strikes TV deals in Singapore, South Korea and Thailand
Bundesliga International, the league’s international commercial rights arm, has signed off on new broadcast deals in Singapore, South Korea and Thailand ahead of the start of the 2020-21 season on Friday.
Band edges closer to free-to-air Bundesliga deal in Brazil
Brazilian commercial broadcaster Band is moving closer to agreeing a deal for free-to-air rights to the German Bundesliga, SportBusiness understands.
Mondelēz International displays renewed football appetite with Bundesliga sponsorship
Mondelēz International, the US-based confectionery and snack food company, has become a sponsor of German football’s Bundesliga and second-tier 2. Bundesliga in a multi-year agreement.
Canal Plus Afrique acquires French-language Bundesliga rights
The African arm of French pay-television broadcaster Canal Plus has acquired the French-language rights to the German Bundesliga in sub-Saharan Africa in a three-season deal
EXCLUSIVE: Mola TV acquires Bundesliga rights in Indonesia in five-year deal
Indonesian OTT and pay-television platform Mola TV has acquired media rights for German Bundesliga football in a five-year deal from 2020-21 to 2024-25, SportBusiness can reveal
Next Media agency acquires Bundesliga rights in Vietnam
The German Bundesliga has agreed a new five-year, exclusive media-rights deal with agency Next Media in Vietnam, covering the seasons from 2020-21 to 2024-25
Organised, timely and efficient: German football shows the way out of lockdown
There have been positive tests, protocol breaches and postponements, but nothing has been able to derail the project.
Sky PerfecTV deal marks Bundesliga’s first Asian rights agreement of new cycle
Japanese pay-television broadcaster Sky PerfecTV has acquired rights for the German Bundesliga covering the five seasons from 2020-21 to 2024-25, SportBusiness can reveal
Returning Bundesliga quietly delivers record international audiences
The German Bundesliga attracted strong audiences in key global markets upon its return on Saturday, May 16, despite matches being played behind closed doors
Promoted Merkel to replace Blask as DFL audiovisual rights director
The German Football League (DFL) has promoted Steffen Merkel to the role of director of audiovisual rights, replacing Holger Blask when he moves to the German Football Federation (DFB) this summer
Nent extends Bundesliga deal in continued football rights push
The Nordic Entertainment (Nent) Group has extended its rights to Germany’s Bundesliga until 2024-25, less than a week after it announced its landmark six-season English Premier League deal.
South Africa’s OpenView adds Bundesliga to sports portfolio
South African free-to-air direct broadcast provider OpenView has added to its sports portfolio, acquiring free-to-air rights to Germany’s Bundesliga for the remainder of the 2019-20 season.
How the Bundesliga courted its Indonesian fanbase with Jakarta experience
The German Bundesliga runs live fan experience events in markets around the world to nurture its international fanbases. SportBusiness attended the Bundesliga Experience Jakarta in November to see how such an events is put together.
Bundesliga International CEO Klein extends contract
The German Football League (DFL) has renewed the contract of Robert Klein, the chief executive of Bundesliga International, the league's international broadcast rights selling arm
Bundesliga’s OTT service to be ‘complementary’ during forthcoming rights cycle
Bundesliga Pass, the over-the-top subscription service that has been developed by Germany’s Bundesliga, will primarily be used as a “complementary” service, with the lion’s share of coverage worldwide set to …
Bundesliga embraces OTT in six-year US rights deal with ESPN
Matches from German football’s Bundesliga will be chiefly showcased stateside on ESPN+, Disney’s direct-to-consumer sports streaming service, in a long-term rights deal that starts next season.
Bundesliga appoints IMG to handle global licensing programme
Bundesliga International has appointed IMG to be its exclusive global licensing representative in a multi-year partnership