Bundesliga International
Bundesliga’s Asian Growth Driven by Local Strategy
In association with Bundesliga International
Bundesliga to boost commitment to Chinese market
The Bundesliga International arm of the top division of German club football has revealed further plans to tap into the Chinese market through the launch of a long-term development strategy and the opening…
Bundesliga clubs seek US push after arrival of league’s NYC office
Bundesliga clubs believe their commercial ambitions in North and South America will be significantly helped by the league's new regional head office in New York City.
Despite targeting US market, Bundesliga won’t play a match abroad
Bundesliga International chief executive Robert Klein confirmed Germany’s top football league won’t stage a regular-season match abroad – unlike its Spanish counterpart – but stressed the US is the le…
Going global | Bundesliga furthers international push with NYC office
Bundesliga International chief executive Robert Klein tells SportBusiness International how its new US department will help build its relationship with Fox Sports and why Bayern Munich made the league's entrance easier in the States.