Bundesliga International
Can new Bundesliga domestic and international deals prove 50+1 isn’t holding it back?
German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.
Bundesliga International chief Klein slams beoutQ and calls for better legislation in battle against piracy
Bundesliga International chief executive Robert Klein has called for better legislation, more effective technology and more widespread government commitment in the battle against media rights piracy which,…
Bundesliga’s Asian Growth Driven by Local Strategy
In association with Bundesliga International
Bundesliga to boost commitment to Chinese market
The Bundesliga International arm of the top division of German club football has revealed further plans to tap into the Chinese market through the launch of a long-term development strategy and the opening…
Bundesliga clubs seek US push after arrival of league’s NYC office
Bundesliga clubs believe their commercial ambitions in North and South America will be significantly helped by the league's new regional head office in New York City.
Despite targeting US market, Bundesliga won’t play a match abroad
Bundesliga International chief executive Robert Klein confirmed Germany’s top football league won’t stage a regular-season match abroad – unlike its Spanish counterpart – but stressed the US is the le…
Going global | Bundesliga furthers international push with NYC office
Bundesliga International chief executive Robert Klein tells SportBusiness International how its new US department will help build its relationship with Fox Sports and why Bayern Munich made the league's entrance easier in the States.