Bytedance

Mixed Martial Arts
Media

Mixed martial arts promotion One Championship has renewed a content and marketing partnership with Chinese social media platform Douyin
Football
Media

Chinese digital media firm Douyin Group has acquired rights for this year's Fifa World Cup in a sublicensing deal with the state-owned China Media Group, parent of state broadcaster CCTV
Football
Media

Chinese social media platform Douyin has become the official short video partner of the Chinese Super League. The deal was announced just before the start of the 2022 CSL season on June 3
Football
Fan Engagement

Lega Serie A, organising body of the top division of Italian club football, has stepped up its commitment to fans in Indonesia by launching an official account on Helo, a platform owned by Chinese internet…
Football
Media

Chinese digital media company Bytedance has acquired non-exclusive streaming rights for the German Bundesliga in a one-season deal covering 2021-22
Football
Fan Engagement

Manchester United has become the latest English Premier League club to launch its own channel on the TikTok short-form video platform
Industry Moves

Popular video service now being targeted by Trump Administration
Fan Engagement

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 
Business

Lanxiong Sports and other regional media report that Chinese tech company Bytedance has acquired a 30-per-cent stake in Chinese online sports content platform Hupu in a deal worth RMB1.26bn ($180m)