CAF (Confederation of African Football)
IMG wins CAF sponsorship sales business
The IMG agency has been selected by the Confederation of African Football (CAF) to sell sponsorship packages to its major competitions until 2025 following a recent Request for Proposal (RFP) process
EXCLUSIVE: Team aligns with Agon to move for CAF international rights
Team Marketing and the France-based Agon agency have delivered a winning bid during the recent tender process for international media rights to top competitions run by the Confederation of African Football…
Morocco to stage 2025 AFCON as CAF opts for 2027 East Africa option
The Confederation of African Football (CAF) has announced Morocco will stage the 2025 Africa Cup of Nations (AFCON) tournament while a joint bid from the East African countries of Kenya, Tanzania and Uganda…
CAF kicks off new sponsorship era with Tecno deal
Chinese smartphone brand Tecno has become a sponsor of the Africa Cup of Nations after striking a deal with the Confederation of African Football (CAF)
CAF facing another court battle as it rips up lucrative beIN contract
BeIN Media Group is readying legal action against the Confederation of African Football (CAF) over the continental governing body’s decision to unilaterally cancel its broadcast deal with the Qatari m…
CAF strikes deal to stage African Super Cup in Saudi Arabia
Saudi Arabia has strengthened its ties to African football with the announcement that the 2023 African Super Cup will be played in the Saudi city of Taif next month
EXCLUSIVE: No Saudi backing for inaugural ‘African Football League’
The Confederation of African Football opted for a slimmed-down, eight-team version of its proposed African Football League after expected funding from the Saudi Arabian Football Federation failed to materialise.
Fifa goes to market with CAF qualifying rights to 2026 World Cup
Fifa has launched an invitation to tender process for the centralised broadcast rights to all matches in the Confederation of African Football’s new-look qualifying competition for the 2026 World Cup.
CAF losses narrow as commercial revenues exceed $125m
The Confederation of African Football has claimed it is "firmly on a path to financial recovery" after today (Thursday) announcing commercial revenues of $125.2m (€112m) for 2022-23.
CAF to drop ‘Super League’ name from new club competition
Patrice Motsepe, president of the Confederation of African Football (CAF), has revealed that the organisation’s new Super League club competition will adopt a different name to avoid negative connotations w…
CAF issues media rights ITTs in sub-Saharan Africa, international markets
The Confederation of African Football (CAF) has initiated broadcast rights sales processes in sub-Saharan Africa and international markets for its flagship competitions between 2023 and 2025
CAF launches host broadcast tender for Africa Cup of Nations, other events
The Confederation of African Football (CAF) has launched an invitation to tender for the host broadcast and television services across selected events in 2023, 2024 and 2025
CAF in market for ticketing partner for 2023 Africa Cup of Nations
The Confederation of African Football (CAF) has launched an invitation to tender for a ticketing services provider for the 2023 Africa Cup of Nations, its flagship competition
Six countries in running to host 2027 Africa Cup of Nations
Four bids involving six countries have been put to the Confederation of African Football (CAF) for hosting the Africa Cup of Nations (AFCON) in 2027
CAF in the market for sponsorship sales agency
The Confederation of African Football (CAF) is looking to appoint an agency to secure new sponsors for its leading competitions and provide wider support to roll out its commercial strategy
CAF eyes greater returns with recruitment of new commercial director
The Confederation of African Football (CAF) has recruited Egyptian Hassan El Kamah as its new commercial director
CAF removes 2025 Africa Cup of Nations from Guinea
The Confederation of African Football (CAF) has opened a fresh bidding process for the 2025 Africa Cup of Nations (AFCON) after stripping the hosting rights from Guinea
CAF announces plans for African Super League boasting $100m prize fund
The Confederation of African Football (CAF) has announced plans for an African Super League with a prize fund of $100m (€96.8m) for the competing clubs.