CCTV

Tennis
Media

The WTA Finals, the season-ending WTA Tour tournament, has returned to Chinese linear television for the first time since the Peng Shuai controversy in November 2021
Football
Media

LaLiga has signed an agreement with China Media Group (CMG) as the league continues to expand its presence in the country following a turbulent period of coverage in recent seasons.
Tennis
Media

Chinese state broadcaster CCTV will continue showing the Australian Open until 2026, a significant deal for the grand slam given it is the only one of tennis’s four majors which is shown in a convenient t…
Basketball
Media

The NBA’s viewership figures on Chinese state broadcaster CCTV are reportedly close to returning to the levels reached prior to the league’s blackout in the country.
Football
Media

Chinese state broadcaster CCTV appears to have cut some images of fans not wearing masks from its television coverage of the Fifa World Cup, according to various reports
Football
Media

Chinese state broadcaster CCTV will show live English Premier League football this weekend for the first time since 2020
Motorsport
Media

Chinese state broadcaster CCTV over the weekend showed its first coverage of this year's Formula 1 season, with local media reporting that a new rights deal is being finalised
Football
Media

Chinese digital media firm Douyin Group has acquired rights for this year's Fifa World Cup in a sublicensing deal with the state-owned China Media Group, parent of state broadcaster CCTV
Basketball
Media

Chinese state broadcaster CCTV today (Wednesday) broadcast an NBA game for the first time since October 2020
Table Tennis
Media

World Table Tennis, the commercial arm of the International Table Tennis Federation, has today (Wednesday) announced China Mobile's streaming service Migu as its exclusive, gatekeeper media rights partner…
Football
Media

The German Bundesliga was the first of the 'Big Five' European football leagues to secure a media-rights deal with Chinese state broadcaster CCTV for the 2021-22 season
Multiple Sports
Media

China's state-run media organisation China Media Group is launching a linear and digital channel dedicated to the Olympics
Multi-sport
Media

China Media Group, the Chinese state media company, has strengthened its hold on the Olympic broadcast rights in the country in a four-Games agreement that runs until the recently-awarded Brisbane 2032…
Football
Media

Chinese, female-skewed social media and ecommerce platform Xiaohongshu has agreed two significant sports partnerships, with state broadcaster CCTV and the women's national football team
Multi-sport
Media

Chinese digital media operators Tencent and Kuaishou have sublicensed on-demand and short-form video rights for the Tokyo 2020 Olympics and Beijing 2022 Winter Olympics from state broadcaster CCTV
Football
Media

The Team Marketing agency has initiated the sales processes in China for broadcast rights to Uefa club competitions from 2021-22 to 2023-24
Basketball
Media

Chinese state broadcaster CCTV is to resume live broadcasts of NBA games on March 8, beginning with the All Star game that day, according to media reports in China
Football
Media

Chinese streaming platform China Mobile Migu will carry live and on-demand coverage of the 2020 Tokyo Olympics, the Beijing 2022 Winter Olympics and the 2022 Fifa World Cup, under a deal with state broadcaster…