Chelsea FC
Chelsea FC targets non-football fans through consumer products division
David Rose, director of Chelsea FC’s new digital consumer products division, Chelsea Digital Ventures, tells SportBusiness how the unit is seeking to create new revenue streams and aggregate new customer datasets after launching three training, nutrition and health-related products in the last 18 months.
Chelsea delivers new sponsorship addition with Zapp deal
English Premier League club Chelsea has signed up food delivery service Zapp to its sponsorship roster
Chelsea agrees training kit deal with Trivago, aims to ‘attract younger brands’
Premier League club Chelsea has struck a multi-year deal with online holiday platform Trivago as the club’s official training wear partner.
Chelsea FC Women signs N+1 Singer as first shorts sponsor
Women’s Super League club Chelsea FC Women has signed London-based investment bank N+1 Singer as the club’s first shorts partner.
Chelsea launches on Chinese short-form video platform Kuaishou
Chelsea has become the first team outside of China to start an official account on the Chinese short-form video platform, Kuaishou
Chelsea deepens Weibo ties with strategic agreement
Chelsea FC has become the first English Premier League club to sign a strategic partnership with popular Chinese social media platform Weibo
Chelsea sign up GO Markets in brand’s first sports sponsorship deal
English Premier League club Chelsea has signed up online trading platform GO Markets to its sponsorship portfolio
Valencia and Chelsea admit to fresh stadium challenges
Spanish LaLiga football club Valencia has seen the collapse of a deal crucial to the competition of its much-delayed Nuevo Mestalla, while English Premier League team Chelsea has delayed its long-running…
Chelsea struck £40m-per-season Three deal in-house
Chelsea Football Club sourced its new main shirt sponsorship deal with the UK-telco Three from its in-house team, SportBusiness has learnt
LA Dodgers co-owner Boehly tables unsuccessful Chelsea takeover bid
US financier Todd Boehly, part-owner of Major League Baseball’s Los Angeles Dodgers, has made an unsuccessful bid to buy English Premier League outfit Chelsea from Russian oligarch Roman Abramovich.
Manchester City dampens talk of facial recognition at Etihad Stadium
English Premier League football club Manchester City has moved to play down reports that it will seek to employ facial recognition technology to aid ticketing systems at its Etihad Stadium
Unilever is turning fans’ passion into brand engagement with value-adding partnerships
Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships
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Chelsea announces record profits and turnover
Chelsea FC has revealed a record profit and turnover for the year ending June 30, 2018.
The London club, which currently sits fourth in the Premier League, grew its turnover by 22
Chelsea shelves Stamford Bridge redevelopment project
English Premier League football club Chelsea has today (Thursday) placed the major redevelopment project for its Stamford Bridge stadium on hold, citing an “unfavourable investment climate”.
Chelsea engages Doyen Global to maximise player image rights
English Premier League football club Chelsea has signed a two-year partnership with the Doyen Global agency in a bid to further leverage the image rights of its players.
Chelsea hires new chief executive
English Premier League football club Chelsea has today (Thursday) announced the appointment of Guy Laurence as its new chief executive.
Crowd dynamics | Key considerations for stadium redevelopment
Simon Babes looks at the crucial factors to consider regarding match-day experience and crowd movements when a stadium construction project is on the table.
Chelsea makes Wembley Stadium offer – report
English Premier League champion Chelsea has reportedly made an offer to use Wembley Stadium as its temporary home for the next three seasons, if the football club’s bid to redevelop its Stamford Bridge stadium is given the go-ahead.