China Mobile
Migu picks up Uefa club rights in China
China Mobile’s streaming platform Migu has acquired streaming rights in China for Uefa club competitions in the 2022-23 season.
Migu's coverage began with this week's matches.
E-1 Football Championships rights deals agreed in China, Japan
Chinese streaming platform Migu and Japanese broadcaster Fuji TV have acquired rights to this month's East Asian Football Federation E-1 Football Championships
Hong Kong’s CMHK secures on-demand VR rights for Beijing 2022
Telecoms operator China Mobile Hong Kong has secured exclusive on-demand virtual reality rights in Hong Kong for the Beijing 2022 Winter Olympics
Hangzhou Asian Games sponsorship revenue ‘nearly $600m’
Sponsorship sales for next year's Asian Games in Hangzhou, China have generated nearly RMB3.8bn ($600m/€530m), according to its organising committee.
Migu and WTT announce gatekeeper media rights deal in China
World Table Tennis, the commercial arm of the International Table Tennis Federation, has today (Wednesday) announced China Mobile's streaming service Migu as its exclusive, gatekeeper media rights partner…
China Mobile extends technology partnership with NBA
Chinese telco China Mobile has extended a marketing partnership with the NBA in a new, five-season deal starting with the 2021-22 season now underway
Migu renews Chinese Volleyball Super League media rights
Migu, the video streaming service run by Chinese telco China Mobile, has renewed its domestic media rights for the Chinese Volleyball Super League (CVL) for three seasons, 2021-22 to 2023-24
Migu to show Olympics and World Cup under CCTV content tie-up
Chinese streaming platform China Mobile Migu will carry live and on-demand coverage of the 2020 Tokyo Olympics, the Beijing 2022 Winter Olympics and the 2022 Fifa World Cup, under a deal with state broadcaster…
AFC agrees landmark China Mobile Migu rights deal with 5G focus
Telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period
China Mobile inks fitness content deal with Les Mills
China Mobile’s video entertainment unit Migu and New Zealand-based fitness brand Les Mills have agreed a deal to develop personal fitness content for the Chinese market
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CBA lands wide-ranging China Mobile rights deal
Migu, the video entertainment subsidiary of mobile telecoms operator China Mobile, has signed a wide-ranging agreement with the CBA, the top basketball league in China
China Mobile enters esports arena with first competition after getting 5G licence
After being one of the first companies to receive 5G licences for commercial use in China last month, China Mobile announced their first foray into esports competitions in partnership with TJ Sports, Blizzard…
China Mobile to carry Espanyol content and cover Chinese star Wu Lei
Spanish football club Espanyol has signed an agreement with China Mobile under which video content, including live reserve team games, will be hosted on the mobile telco's video platform Midea Entertainment