CSM Sport & Entertainment
The Jockey Club brings in CSM as its principal sales agency
The CSM Sport & Entertainment agency has today (Wednesday) been tasked with attracting more sponsors for the major events organised by the Jockey Club, the UK’s largest commercial horse racing organisation.
Wasserman negotiates CSM takeover in push into Europe
Wasserman has successfully negotiated the takeover of CSM Sport & Entertainment agency as it makes a major move into the European sponsorship and brand marketing space
Wasserman in talks to acquire CSM Sport & Entertainment
Wasserman has engaged in talks with a view to acquiring the CSM Sport & Entertainment agency as it looks to advance its international growth
PTPA hires CSM for partnership development
The Professional Tennis Players Association (PTPA) has announced that CSM Sport & Entertainment will be the official partnership development agency for the PTPA and its for-profit Winners Alliance, focusing…
MLB’s Rangers appoint CSM to land first jersey patch sponsor
Major League Baseball's Texas Rangers have turned to the CSM Sport & Entertainment agency to land their first-ever jersey patch sponsor
EXCLUSIVE: The Hundred searches for new Principal Partner after Cazoo exit
The England and Wales Cricket Board (ECB) is searching for a new Principal Partner for The Hundred after online automotive retailer Cazoo chose not to renew its contract amid ongoing financial problems…
CSM Sport & Entertainment adds Cooper to rights team
The CSM Sport & Entertainment agency has named Phil Cooper as its director of rights
Blast Premier taps CSM as sales agency of record
CSM Sport & Entertainment has been appointed as the sales agency of record for the Blast Premier esports tournament series
Beadle leaves CSM for sponsorship role at Leeds United
Chris Beadle has left the CSM Sport & Entertainment agency to join Premier League club Leeds United as director of partnership sales
World Netball appoints CSM to lead World Cup sponsorship sales
World Netball has appointed the CSM Sport & Entertainment agency to lead its sponsorship sales for the 2023 Netball World Cup
CSM moves to establish cricket presence with Phoenix acquisition
Global marketing agency CSM Sport & Entertainment has acquired Phoenix Management Group, a cricket talent management business based in England
End of cookie era presents an opportunity for sport, say CSM’s Vandrau and Huggins
Outbreak of Covid ‘fast-tracked’ trends in digital marketing and sponsorship
Partnerships set to focus increasingly on data ownership as programmatic advertising declines
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Sports Matters Academy | Sponsorship Matters
In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.
Sports Matters Academy | Leadership Matters
Lord Sebastian Coe discusses sports industry leadership with educational content series Sports Matters Academy.
Lizzie Isherwood | The opportunity for US tech brands in F1
Lizzie Isherwood, senior account director, communications, at CSM Sport & Entertainment, examines why the technology industry is upping its investment in Formula 1 and advises how best to construct an integrated, tech-focused sponsorship agreement.
CSM awarded Queen Elizabeth Olympic Park commercial remit
The CSM Sport & Entertainment agency has been appointed by London’s Queen Elizabeth Olympic Park to help shape and lead its commercial proposition.