Decathlon
Wasserman hires Mathues to drive Dutch growth
Sports, music, and entertainment agency Wasserman has appointed Wim Mathues as senior vice-president of brands and properties in Belgium and the Netherlands as it continues its growth strategy in Europe.
Kipsta follows French league deal with five-year Pro League contract
Kipsta, the sportswear brand owned by French group Decathlon, will become the official ball supplier of Belgian football’s Pro League from the start of the 2023-24 season.
IBU lands Decathlon sponsorship ahead of new World Cup season
The German arm of French sporting goods retailer Decathlon has agreed a deal to become a main sponsor of the International Biathlon Union’s World Cup series from the 2021-22 season.