Decathlon

Sports, music, and entertainment agency Wasserman has appointed Wim Mathues as senior vice-president of brands and properties in Belgium and the Netherlands as it continues its growth strategy in Europe.

Kipsta, the sportswear brand owned by French group Decathlon, will become the official ball supplier of Belgian football’s Pro League from the start of the 2023-24 season.

The German arm of French sporting goods retailer Decathlon has agreed a deal to become a main sponsor of the International Biathlon Union’s World Cup series from the 2021-22 season.