DP World Tour

Golf
Sponsorship & Marketing

Emirates has extended and expanded its ‘Official Airline’ and ‘Marketing Partner’ agreement with the DP World Tour for seven years until the end of 2031. Th
Golf
Finance & Law

The European Tour broke even in 2023 thanks to £19.6m (€23.3m/$25.7m) in funding from the PGA Tour designed to cover any deficit under the terms of the “strategic alliance” between the two tours, SportBusiness can reveal.
Golf
Sponsorship & Marketing

The DP World Tour has agreed it first ‘Official Marketing Partner’ (OMP) sponsorship deal with whiskey brand Buffalo Trace, mirroring the long-held OMP category on the PGA Tour.
Golf
Sponsorship & Marketing

Logistics company FedEx has expanded its footprint in professional golf to become title sponsor of the Open de France tournament in a deal facilitated by the DP World Tour’s strategic alliance with the P…
Multiple Sports
Industry Moves

Keith Pelley is to depart as CEO of the DP World Tour for Maple Leaf Sports & Entertainment to become company's president and chief executive and is expected to be replaced by Ryder Cup director Guy Kinnings.
Golf
Events

The DP World Tour has unveiled a substantially revamped schedule for its 2024 season, including a record prize purse of $148.5m (€135.8m), stating its plans reinforce the former European Tour’s claim to be “golf’s global Tour”.
Golf
Sponsorship & Marketing

US-based whiskey brand Buffalo Trace Distillery has signed with the DP World Tour to sponsor three prestige tournaments in the UK, including Scotland’s preeminent event – the Scottish Open.
Golf
Finance & Law

The commercial merger between the PGA Tour, the DP World Tour and Saudi Arabia’s Public Investment Fund (PIF) is set to face further scrutiny after it was reported that the US Department of Justice (DOJ) w…
Golf
Governance

The PGA Tour, DP World Tour and Saudi Arabia’s Public Investment Fund (PIF) are to merge commercial operations under common ownership in a shock tripartite agreement that ends all pending litigation r…
Golf
Sponsorship & Marketing

Korean luxury car brand Genesis has been announced as the presenting sponsor of the inaugural Korea Championship, a new golf event that will be co-sanctioned by the DP World Tour and the Korea Professional…
Golf
Finance & Law

Golf’s DP World Tour has refused to officially comment on reports that it has won an arbitration case against players who defected to the Saudi-backed LIV Golf series.
Golf
Sponsorship & Marketing

The DP World Tour has named OlyBet, a subsidiary of Olympic Entertainment Group AS, as its first-ever ‘Official Betting Operator’ in Europe in a two-year sponsorship.
Golf
Sponsorship & Marketing

International banking group Standard Chartered has become an Associate Partner and ‘Official Banking Partner’ of the DP World Tour in a multi-year agreement.
Golf
Media

Dutch pay-TV operator and telco Ziggo has bolstered its golf portfolio by securing deals for both the DP World Tour and PGA Tour rights
Golf
Sponsorship & Marketing

Indian motorcycle company Hero MotoCorp has signed as the new title sponsor of the Dubai Desert Classic, the second Rolex Series event of the 2023 DP World Tour season.
Golf
Governance

The DP World Tour and PGA Tour have expanded their relationship with the Korea Professional Golfers’ Association (KPGA), with a new $2m (€1.9m) tournament to debut in the country next year.
Golf
Sponsorship & Marketing

The DP World Tour and BMW Group have signed a five-year sponsorship extension that will see the German luxury car brand remain an official partner and the official car of the DP World Tour until the end…
Golf
Events

The world's two biggest men's golf tours, the DP World Tour and the PGA Tour, have agreed a new alliance with Japan's professional tour under which the top Japanese men's golfers each season can join the…