Drone Racing League

The Drone Racing League (DRL) has been acquired for $250m (€234.3m) by Infinite Reality in a deal the technology and entertainment company states boosts its valuation to $3.5bn.

Property looks to amplify its fan engagement efforts

Property to begin its upcoming season in conjunction with developer conference

Fast-growing league retains tie with American military branch

Upstart property more than doubles its broadcast reach from the prior year

The Drone Racing League has experienced a run of new business activity and audience development by leaning squarely into emerging trends such as legal sports wagering, 5G and blockchain technology, cryptocurrency, the metaverse, and STEM education. US Editor Eric Fisher reports.

Drone racing property looks to develop fully ominchannel presence

Drone racing property partners with French gaming products maker

Title represents further push to simulate drone racing for fans

Championship race deliberately coincides with start of CES

Five-year agreement is the largest partnership in league history

The Drone Racing League (DRL) and German mobile communications company T-Mobile have unveiled their first 5G-enabled drone, which will make its first public flight at Major League Baseball's Field of Dreams…

In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Rachel Jacobson, Drone Racing League president. Eric and Chris also discuss discuss the National Hockey League’s new, seven-year domestic rights agreement with Turner Sports, a new content and sponsorship agreement between Meadowlark Media and DraftKings, and the pending domestic rights renewals for England’s Premier League.

Upstart racing property continues rapid run of dealmaking

The Drone Racing League and German mobile communications company T-Mobile have announced a wide-ranging partnership which is focused on advancing 5G-powered drone technology

The Drone Racing League has secured a commercial boost by announcing partnerships with sports drink BodyArmor, apparel brand Champion Athleticwear and gaming furniture brand Respawn.

The Drone Racing League has struck a long-term agreement with specialist sports data and technology firm Genius Sports as a means to move into the sports betting landscape

The Drone Racing League (DRL) has announced three new senior hires, including Ari Mark, the former National Basketball Association and National Football League executive, who will now lead global sponsorships…