EA Sports

Football
Sponsorship & Marketing

EA Sports has agreed to a two-year extension to its long-standing sponsorship and licensing agreement covering the German Bundesliga and 2. Bundesliga, meaning the deal will now run to at least 2027.
Esports
Licensing & Merchandising

EA Sports FC 24 will feature a Uefa Euro 2024 add-on next summer as part of a new deal between football’s European governing body and video game developer EA Sports that will also include the launch of an eEuro esports tournament.
Football
Sponsorship & Marketing

PepsiCo has secured a multi-year agreement with EA Sports FC, the successor to the FIFA video game franchise, that will see its Pepsi, Gatorade and Lay’s brands promoted on the platform.
Football
Sponsorship & Marketing

Video game developer Electronic Arts (EA) has renewed its sponsorship agreement with South America’s football governing body Conmebol in a multi-year deal.
Football
Sponsorship & Marketing

The Sportfive agency has been named as the ‘Official Sales Partner’ for EA Sports FC, the first iteration of the newly branded football video game, formerly known as the Fifa series.
Esports
Licensing & Merchandising

Electronic Arts (EA), the National Women's Soccer League, and the NWSL Players Association have announced that NWSL teams and players will be integrated into EA Sports' popular Fifa 23 video game
Football
Sponsorship & Marketing

The Premier League is reported to be closing in on a lucrative six-year extension to its sponsorship and licensing agreement with EA Sports that would be worth close to £488m ($587.6m).
Formula 1
Sponsorship & Marketing

Back-to-back Formula 1 world champion Max Verstappen has signed an endorsement deal with Electronic Arts Sports, which includes branding on the chin of the Red Bull Racing driver's helmet for the 2023…
Esports
Finance & Law

Video game developer Electronic Arts has announced a drop in revenues and expected earnings for Q3 despite "record engagement" with its FIFA 23 franchise around the 2022 Fifa World Cup
American Football
Technology

Video game developer Electronic Arts has clarified its long-developing plans to release a college football game, now targeting the summer of 2024 to release the highly anticipated title
Football
Sponsorship & Marketing

EA Sports has been announced as a sponsor of the Uefa Women’s Champions League in a deal that also grants it the video game licensing rights to the women’s club competition.
Football
Esports

Video games publisher Electronic Arts has unveiled a series of enhancements to the EA Sports Fifa 23 Global Series, including the return to in-person competition for the first time since the onset of the…
Football
Licensing & Merchandising

Game publisher looks to tap into broader elements of football culture
Football
Licensing & Merchandising

Video game developer EA Sports has signed a ‘multi-year’ agreement with Scottish Premiership side Rangers. Under the deal, EA Sports becomes the club’s exclusive ‘Official Video Game Partner’. The lice
Football
Sponsorship & Marketing

The Saudi Professional League (SPL), organising body of the top division of club football in Saudi Arabia, has agreed a title sponsorship deal with real estate developer Roshn, while extending its licensing…
Esports
Events

Video game developer Electronic Arts and the National Football League have announced a multiyear partnership renewal for the EA Sports' Madden NFL Championship Series (MCS)
Football
Sponsorship & Marketing

EA Sports FC will be the title sponsor of LaLiga competitions from the start of the 2023-24 season in a lucrative agreement unveiled today (Tuesday)
Football
Licensing & Merchandising

Italian Serie A club Juventus has signed a new licensing agreement with video game developer EA Sports