EA Sports
Ekstraklasa launches FIFA 20 competition in Covid-19 response
Football’s Polish Ekstraklasa has launched an esports competition as it looks to engage fans in the absence of live sport during the Covid-19 pandemic.
Take-Two returns to NFL gaming with new licensing deal
Deal brings league, game developer back together after an absence of 15 years
Fifa eClub World Cup heads to Milan
The 2020 edition of the Fifa eClub World Cup will take place in the Italian city of Milan, it has been announced today (Wednesday).
It will mark the first time that Milan has hosted the esports event
TBS to showcase Fifa 20 content through ELeague tie-up
US media company Turner Sports’ ELeague esports property has agreed a wide-ranging tournament and content distribution deal with Electronic Arts focusing on the games developer’s Fifa 20 football title.
Gillette to sponsor EA Sports Fifa 20 Global Series
Men's grooming company Gillette is sponsoring the EA Sports Fifa 20 Global Series in an attempt to drive engagement and connect the brand with younger audiences through soccer and esports.
Electronic Arts again scraps plans for NBA video game
Prominent game developer takes NBA Live off release schedule for fourth time in last decade
Football clubs have woken up to the power of FIFA and Pro Evo
The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become. Callum McCarthy examines whether it is better to sell rights collectively or go it alone.
Uefa and EA Sports combine to create eChampions League
Uefa has entered into a partnership with EA Sports to create the eChampions League, with the final to be held in Madrid on May 31, the day before the Champions League final in the same city.
Fifa and EA expand esports competition roster
World football’s governing body Fifa and US video game company Electronic Arts have expanded the tournament schedule for this season’s EA Sports Fifa 19 Global Series, which acts as the pathway to the…
Native advertising | How NFL partners broaden their reach through Madden series
SportBusiness International speaks to EA Sports and NFL executives to discuss how they bring in sponsors to the Madden games and the commercial opportunities available
NFL and EA Sports | How to win friends and influence people
Ben Cronin looks at how the NFL and EA Sports have turned to a YouTube influencer in a bid to win new UK fans.