EHF Marketing
Machineseeker extends Champions League Men title sponsorship, EHF lands MOL as new partner
Machineseeker, the German operator of online marketplaces for used machines and commercial vehicles, has extended its title sponsorship of the European Handball Federation’s Champions League Men, while H…
Infront negotiates revised EHF deal upon DAZN exit
DAZN has withdrawn from its 10-year tripartite agreement with Infront and the European Handball Federation with the terms and inventory included in a new, restructured agreement with the sports marketing…
Virtual advertising technology debuts in handball in Infront-Supponor tie-up
The Infront agency is working with Supponor to deploy the first-ever virtual replacement advertising technology used in handball during the Women’s Euro 2022 tournament being held in Slovenia, North M…
EHF buoyed by 2020-21 audience figures driven by Infront-DAZN pact
The European Handball Federation has reported back on the first season of its exclusive media and sponsorship rights deal with the Infront agency and multi-platform subscription broadcaster DAZN by stating…
Gazprom’s Nord Stream 2 renews EHF Champions League sponsorship
Nord Stream 2, the Gazprom-based gas pipeline project, has extended its sponsorship of the men’s EHF Champions League for another two seasons.
Lidl extends ties in EHF Euro 2022 qualifiers sponsorship
Discount supermarket chain Lidl has been named as presenting partner of men’s handball’s EHF Euro 2022 qualifiers in a deal announced today (Tuesday).
Discovery seals European handball deals in France and Poland
International media group Discovery has finalised a deal for a host of European Handball Federation rights in France and Poland with the Infront agency
Hisense-owned Gorenje extends EHF Champions League backing
Gorenje, the Slovenia-based home appliance manufacturer, has extended its sponsorship backing for handball’s men’s EHF Champions League in a two-year agreement.
Liqui Moly named EHF Champions League sponsor at start of Infront-DAZN cycle
German motor lubricants manufacturer Liqui Moly has become a sponsor of handball’s men’s EHF Champions League during the 2020-21 season.
EHF Marketing chief Szlezak extends contract
The European Handball Federation has extended the contract of David Szlezak, managing director of its EHF Marketing division, for another four years
Sportradar retains EHF data rights in expanded 10-year deal
Sports data and content company Sportradar has secured a ten-year contract for the collection and distribution of data for European handball’s international and club competitions.
Hummel inks wide-ranging European handball supplier deal
The European Handball Federation (EHF) and EHF Marketing, the marketing arm of the EHF, has signed a new supplier deal with Danish sport brand Hummel
EHF points to uplift in live Champions League coverage
The EHF Marketing division of the European Handball Federation (EHF) has announced viewing patterns for its men’s and women’s Champions League competitions, with the number of broadcasts having increased sig…
European handball set for new era as three-way joint venture readies to “run federation like a business”
Adam Nelson investigates the European Handball Federation's latest media and marketing rights agreements, after the recent joint bid for packaged rights from Infront and DAZN Group secured the organisation a 300-per-cent increase.
Arena expands EHF coverage in Infront/DAZN deal
Pay-television broadcaster Arena Sport has acquired European Handball Federation club and national team events across the Balkan region in a new four-year deal
EHF: Interest from 10 companies in data rights
An invitation to tender for data rights to the European Handball Federation’s (EHF) club and national team competitions from 2020 to 2030 has been provided to 10 companies, according to the continental f…
Budapest to remain host of Women’s EHF Final4 until 2024
The European Handball Federation has confirmed that the Hungarian capital of Budapest will retain the hosting rights for the Women’s EHF Final4 until 2024.
EHF introduces player and ball tracking for Final4
The European Handball Federation (EHF) will introduce player and ball tracking at its showcase club event, the Velux EHF Final4, taking place on 1-2 June in Cologne