Electronic Arts
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Patrick Crakes, principal of Crakes Media. Fisher and Russo also discuss Robert Sarver’s decision to sell the National Basketball Association’s Phoenix Suns and Women’s National Basketball Association’s Phoenix Mercury, Apple’s sponsorship of the National Football League’s Super Bowl Halftime Show, the upcoming 2022-23 National Hockey League season, the debut of sports-focused investment firm Velocity Capital Management, and the infusion of Apple TV+ series Ted Lasso into the sports industry.
Football
Licensing & Merchandising

Major League Soccer has secured its third major piece of business in the past three months by securing an extension of its long-term partnership with leading video game developer Electronic Arts
Esports
Events

Video game developer Electronic Arts and the National Football League have announced a multiyear partnership renewal for the EA Sports' Madden NFL Championship Series (MCS)
NFL
Licensing & Merchandising

Game developer to honor famed coach, broadcaster, franchise namesake
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Todd Cooper, founder and chief executive of blockchain technology outfit NuArca Labs. Fisher and Russo also discuss National Football League quarterback Tom Brady’s high-profile plans to eventually join Fox Sports as an on-air analyst, Sorare’s entry into baseball non-fungible tokens (NFTs) with Major League Baseball and the MLB Players Association, tennis star Naomi Osaka’s move to form her own agency, Rich Strike’s absence from the upcoming Preakness Stakes after the horse’s upset Kentucky Derby win, and EA Sports’ video game licensing split with Fifa.
Esports
Licensing & Merchandising

Electronic Arts, the parent company of video game developer EA Sports, has agreed a long-term extension to its licensing deal with FIFPro, the global union of professional football players, as it continues…