Emirates

Sailing
Sponsorship & Marketing

Emirates' Global Partner package to SailGP includes naming rights to two races and significant media exposure for the airline, the two parties announced today (Thursday)
Golf
Sponsorship & Marketing

Emirates has extended and expanded its ‘Official Airline’ and ‘Marketing Partner’ agreement with the DP World Tour for seven years until the end of 2031. Th
Sailing
Sponsorship & Marketing

SailGP has significantly strengthened its sponsorship portfolio, bringing Emirates and DP World on board as Global Series Partners ahead of the new season, SportBusiness can reveal.
Football
Sponsorship & Marketing

Emirates has extended its long-running sponsorship of the Football Association's flagship FA Cup competition for another four years, an agreement that will take the airline's title sponsorship of the FA…
Cricket
Sponsorship & Marketing

The Dubai-based airline's eight-year 'Premier Partner' extension makes it the first top-tier sponsor to agree a deal for the full duration of the ICC's new commercial cycle.
Tennis
Sponsorship & Marketing

The All England Lawn Tennis & Croquet Club (AELTC) has today announced that airline Emirates has become an official sponsor of the Wimbledon championships in a multi-year deal.
Basketball
Sponsorship & Marketing

Emirates has announced a global sponsorship deal with the National Basketball Association (NBA) that will see it become the first-ever referee jersey patch sponsor for the league and the title sponsor of the NBA Cup.
Football
Sponsorship & Marketing

Another Middle Eastern airline has entered the Milanese football landscape after Inter announced Qatar Airways as a new global sponsor
Multiple Sports
Sponsorship & Marketing

The search has begun for a new naming-rights sponsor for the Emirates Arena, the multi-sport indoor venue in Glasgow, SportBusiness understands
Multiple Sports
Industry Moves

Jean-François Jeanne, managing director of Infront France, is to leave the agency later this year after more than a decade to join Emirates as vice-president of global sponsorship and events.
Sailing
Sponsorship & Marketing

The Great Britain SailGP Team has secured its first title sponsor through a three-year deal with Dubai-based airline Emirates
Motorsport
Sponsorship & Marketing

Qatar Airways is set to be announced as the new airline sponsor of Formula 1, ousting incumbent Emirates to secure the rights
Football
Sponsorship & Marketing

National carrier Emirates has extended its long-term principal sponsorship agreement with Serie A club AC Milan
Golf
Sponsorship & Marketing

Emirates has strengthened its commitment to the DP World Tour by extending its sponsorship deal with the season-ending DP World Tour Championship, while the men’s golf tour has rekindled its Race to D…
Motorsport
Sponsorship & Marketing

Formula 1 is lining up a new airline sponsor after renewal discussions with Dubai-based carrier Emirates broke down over the asking price, SportBusiness can exclusively reveal
Football
Sponsorship & Marketing

Spanish LaLiga club Real Madrid has renewed its front-of-shirt sponsorship agreement with global airline Emirates
Rugby Union
Sponsorship & Marketing

Dubai-based airline Emirates has renewed its sponsorship deal with World Rugby, through which it serves as a worldwide partner of the men’s Rugby World Cup.