England Rugby

England’s Rugby Football Union has renewed its sponsorship with alcohol brand Guinness. The association first began in 2013 and will now continue until August 2025 across a four-year extension.

Rugby Football Union chief commercial and marketing officer Simon Massie-Taylor explains how the organisation has kept sponsorship deals flowing, even while fans have been locked out of England international games. Matthew Williams reports.

England Rugby has signed an extension to its sponsorship contract with Unilever’s skincare brand Dove Men+Care.

The Rugby Football Union (RFU) has signed up global financial services company Allianz Insurance to its women's rugby sponsorship portfolio with the deal including title sponsorship of the organisation's…

Umbro’s return to rugby – in the form of its four-year kit supply deal with the Rugby Football Union – came into effect earlier this month, but it very nearly didn't happen. Matthew Williams examines what the union and the sportwear manufacturer hope to get out of the agreement.

England Rugby has agreed a six-year extension to its deal with Britvic Soft Drinks, which will continue as the organisation’s official soft drink partner until the end of the 2025-26 season.

New Zealand Rugby has cut staff wages by 40 per cent for the next three months, and is in talks with players about a pay cut, in response to the Covid-10 crisis

England Rugby has agreed a new sponsorship deal naming British luxury brand Bremont as its official timekeeper