Eredivisie
Eredivisie, IMG plot international OTT strategy
IMG and the Eredivisie plan to launch an online streaming platform to showcase matches not taken by international broadcasters and are also looking to include Dutch Cup rights in a wider package.
Increased responsibilities prompt Eredivisie commercial move
The Eredivisie has created its first commercial director position following the decision to take back control of its international broadcast and betting video and sponsorship rights late last year
Eredivisie invites agencies to bid for international media, betting rights
Dutch football’s Eredivisie is looking for an agency or agencies to represent its international broadcast and betting video rights, a property held for 24 years by IMG.
Telcos drop Eredivisie-ESPN complaint, but ‘better offer still stands’
Four leading Dutch digital cable television and telecoms operators have withdrawn their complaint to the Authority for Consumers and Markets (ACM), the Netherlands’ competition regulator, over the €750m ($8…
Eredivisie clubs unanimously back €750m ESPN rights deal to 2030
All 18 clubs in the Dutch Eredivisie today (Tuesday) unanimously agreed to a renewal of a domestic broadcast rights deal with ESPN for a further five seasons
Dutch telcos cry foul to regulator over proposed Eredivisie-ESPN deal
Four leading Dutch digital cable television and telecoms operators have refused to concede defeat in their battle to acquire media rights to Dutch football’s Eredivisie by taking the issue to the Authority f…
ESPN edges closer to Eredivisie deal as rival bid consortium calls foul
Dutch football’s Eredivisie is edging closer to signing off a renewal with incumbent domestic broadcast rights-holder ESPN but in a deal spanning five seasons and not 10 as initially envisaged.
Hawk-Eye nets contract to bring new goal line tech to Eredivisie
The Dutch Football Association (KNVB) and the Eredivisie have awarded Hawk-Eye Innovations, the sports technology company, a new five-year contract that will involve introducing and operating new goal-line…
Eredivisie clubs push back decision on ESPN rights proposal
Clubs from Dutch football’s Eredivisie have postponed a vote on a 10-year broadcast rights extension offer from incumbent rights-holder ESPN.
Sorare extends ties with Eredivisie
NFT-based fantasy sports platform Sorare has renewed its agreement with the Eredivisie, the top division of club football in the Netherlands, until 2025
Eredivisie signs extension to ‘unique’ SciSports deal
The Eredivisie has extended its performance data deal with sports analytics company SciSports, in what the top division of Dutch club football claims is a unique relationship in the world game
Eredivisie hires Feyenoord’s Raemakers to head international commerce, strategy
The Dutch Eredivisie has named Feyenoord’s Bas Raemakers as its head of international commerce and strategy.
Two Circles appointed by Eredivisie to drive d2c growth
Data-driven sports marketing agency Two Circles has been appointed by the Eredivisie to help Dutch football’s top division to develop its direct-to-consumer relationships.
Holland Casino returns as Eredivisie sponsor after 16 years
The flagship division of Dutch football, the Eredivisie has signed Holland Casino as a sponsor
LaLiga, Eredivisie agree licensing deals with mobile game developer FTG
LaLiga and the Eredivisie, the governing bodies for the top divisions of Spanish and Dutch club football, have agreed licensing deals with First Touch Games (FTG), the developer of mobile football game…
Dutch eDivisie bolsters sponsorship portfolio with return of KPN
Dutch esports league, the eDivisie, has revived its sponsorship association with telco KPN, returning as an official partner of the Netherlands' official FIFA league
Eredivisie furthers data collection with appointment of Dutch firms
The Eredivisie, the top division of Dutch football, has announced that it has teamed up with two Netherlands-based companies to supplement the data collection and sharing from its matches
A’s Beane buys equity stake in AZ Alkmaar
Prominent MLB executive heightens involvement with Eredivisie club