Euroleague Basketball

Basketball
Sponsorship & Marketing

Visa will use a new sponsorship agreement covering basketball’s EuroLeague and EuropCup to target consumers in Southern Europe and the Mediterranean region.
Basketball
Finance & Law

Euroleague Basketball has claimed a first for European sport by introducing new rules including those akin to the NBA’s luxury tax system.
Basketball
Governance

Euroleague Basketball and IMG are entering a crucial period of discussions with just two seasons remaining in their 10-year contract, and as the rights-holder eyes greater control over its commercial returns.
Basketball
Media

Euroleague Basketball has renewed its Italian rights deals with subscription broadcasters DAZN and Sky Italia but only for the 2024-25 season, having previously signed long-term deals in the country.
Basketball
Licensing & Merchandising

Winners Alliance has struck an exclusive agreement with basketball's Euroleague Players Association to manage the commercial rights of more than 300 players across the continent.
Basketball
Sponsorship & Marketing

Despite a recent surge into European basketball from rival Wilson, US sports brand Spalding has extended its ball supplier agreement with Euroleague Basketball.
Basketball
Sponsorship & Marketing

Euroleague Basketball has added to its Premium Partner tier with the signing of global smartphone manufacturer Motorola in a deal covering both the EuroLeague and EuroCup competitions and is also in talks…
Basketball
Media

Endeavor Streaming, the streaming subsidiary of the Endeavor sports and entertainment agency, has agreed a deal with audience engagement platform LiveLike to improve the fan experience offering of the EuroLeague TV direct-to-consumer service.
Basketball
Sponsorship & Marketing

OlyBet has become the latest brand to expand its association with Euroleague Basketball after becoming a premium partner of both the flagship EuroLeague competition and the EuroCup in a contract running unt…
Basketball
Media

Euroleague Basketball has completed its final major media rights deal for the 2023-24 season, agreeing a deal that takes its top-tier EuroLeague competition back to Telefónica's Movistar Plus platform …
Basketball
Governance

The International Basketball Federation (Fiba) and Euroleague Basketball have agreed to avoid any calendar clashes of their respective competitions during the 2023-24 season
Basketball
Sponsorship & Marketing

Euroleague Basketball has agreed a three-year sponsorship renewal with BKT Tires, which takes on title rights to the EuroCup competition
Basketball
Industry Moves

Euroleague Basketball has named Paulius Motiejunas as its new acting chief executive for the 2023-24 season, with Dejan Bodiroga to remain president of the organising body
Basketball
Governance

With Jordi Bertomeu long gone and an interim solution found to be unsuitable, Euroleague Basketball’s entire commercial roadmap for the next decade and beyond hangs in the balance.
Basketball
Media

Media group TV3 and public-service broadcaster Lithuanian National Radio and Television (LRT) have extended their free-to-air and pay-television broadcast rights in the Baltics region to the EuroLeague…
Basketball
Industry Moves

Marshall Glickman is leaving his role as acting chief executive of Euroleague Basketball after less than a year in the position
Basketball
Sponsorship & Marketing

Lithuania Travel and Lotus have signed on to sponsor the 2023 EuroLeague Final Four, which takes place this coming weekend in Kaunas
Basketball
Media

Streaming platform Skweek, which is owned by logistics, shipping and commodities trading company Fedcom, has agreed a deal with Euroleague Basketball for global streaming rights to the upcoming Adidas…