European Tour

Multiple Sports
Industry Moves

Keith Pelley is to depart as CEO of the DP World Tour for Maple Leaf Sports & Entertainment to become company's president and chief executive and is expected to be replaced by Ryder Cup director Guy Kinnings.
Golf
Sponsorship & Marketing

European Tour title sponsor DP World is strengthening its association with golf on the global stage by becoming a Ryder Cup Worldwide Partner – the top sponsorship tier for the event.
Golf
Sponsorship & Marketing

Ryder Cup Europe and the PGA of America have announced that Hilton has upgraded its sponsorship of the 2023 Ryder Cup to Worldwide Partner
Golf
Sponsorship & Marketing

Information technology company CDW has signed as the ‘Official IT Services Supplier’ to the 2023 Ryder Cup.
Golf
Sponsorship & Marketing

The DP World Tour has named OlyBet, a subsidiary of Olympic Entertainment Group AS, as its first-ever ‘Official Betting Operator’ in Europe in a two-year sponsorship.
Golf
Sponsorship & Marketing

Velocity Global has taken up an option to exit its global sponsorship of the DP World Tour due to changes of leadership and strategic direction at the global work platform
Golf
Governance

The European Tour Group has appointed Eric Nicoli, former head of music record label conglomerate EMI Group, as the new chair of its board of directors
Golf
Sponsorship & Marketing

Hewlett Packard Enterprise (HPE) has signed as an official supplier of the 2023 Ryder Cup to be held at Marco Simone Golf & Country Club in Rome, Italy, in September 2023
Golf
Governance

The European Tour group has become a signatory to the United Nations Sports for Climate Action Framework, and its Race to Zero pledge, claiming it is the first professional golf tour to take such a step
Golf
Sponsorship & Marketing

The European Tour group took advantage of its new Associate Partner level sponsorship offering to secure Cignpost Diagnostics in July as the tour’s ‘Official Health Diagnostics and Screening Partner’. C
Golf
Events

The DP World Tour has announced it will return to Singapore after a nine-year hiatus next year
Golf
Sponsorship & Marketing

Financial services company Investec has furthered its presence in golf with the title sponsorship of the men’s edition of the South African Open Championship.
Golf
Sponsorship & Marketing

Global hospitality company Hilton has extended its association with golf’s European Tour group by renewing as an official partner of the DP World Tour and signing on to sponsor the 2023 Ryder Cup.
Golf
Fan Engagement

Sports data and betting services company Genius Sports has teamed up with golf’s European Tour group to launch a new official fantasy game for the DP World Tour.
Golf
Sponsorship & Marketing

US-based contact centre software company Five9 has signed as a new sponsor of golf’s European Tour in a multi-year agreement.
Golf
Sponsorship & Marketing

Outsourcing firm Velocity Global’s official partner deal, announced earlier this month, suggests last year’s changes to the European Tour partnership programme are bearing fruit.
Golf
Sponsorship & Marketing

Biotechnology company Horizon Therapeutic has become title sponsor of the Irish Open golf tournament in a six-year deal engineered through the ‘strategic alliance’ between the DP World Tour and PGA Tou…
Golf
Sponsorship & Marketing

Velocity Global, the cloud-based workforce management technology company, has signed as the 'Official Global Work Platform' of the DP World Tour, expanding on its growing presence in world golf over the…