European Tour

Golf
Events

Saudi International takes place from February 3-6 European Tour decision to cancel co-sanctioned events ‘unfortunate’ L
Golf
Media

Golf’s European Tour has extended its rights deal in the UK and Ireland with pay-television broadcaster Sky, an agreement that covers both the Tour itself and the Ryder Cup.
Golf
Sponsorship & Marketing

Italian cruise line Costa Cruises has been named ‘Official Cruise Line of the 2023 Ryder Cup’, which will be held in Italy in 2023.
Golf
Finance & Law

The European Tour group examined a range of private equity proposals before opting to enter into a strategic alliance with the PGA Tour, according to deputy CEO Guy Kinnings. SportBusiness speaks to him about the organisation's latest set of accounts which show the financial impact of the deal.
Golf
Events

European golfers are set to be granted permission to compete in next month’s Saudi International following weeks of discussion between players and tour organisers.
Golf
Sponsorship & Marketing

Italian wine producer Marchesi Antinori has been named as the official wine supplier for the 2023 Ryder Cup, to take place at Marco Simone Golf and Country Club near Rome
Golf
Sponsorship & Marketing

The DP World Tour, the recently-renamed European golf tour, has agreed a multi-year sponsorship renewal with luxury sunglasses and eyewear brand Maui Jim
Golf
Sponsorship & Marketing

Cybersecurity solutions company Fortinet has signed as a top-tier Official Tour Partner of the European Tour from the 2022 season onwards
Golf
Sponsorship & Marketing

The European Tour will benefit from a cash injection of at least $400m (€349m) over the next decade thanks to its new, historic title sponsorship with Emirati logistics firm DP World.
Golf
Sponsorship & Marketing

Dubai-based logistics company DP World will become the title sponsor of the European Tour from the start of the 2022 season
Golf
Events

The Open de France will return to the European Tour schedule next year after being absent from the calendar in both 2020 and 2021
Golf
Sponsorship & Marketing

Financial services firm BDSwiss has agreed a deal to sponsor the DP World Tour Championship, the season-ending event on golf’s European Tour.
Golf
Events

Golf’s European Tour has announced it will visit Ras Al Khaimah in the United Arab Emirates for the first time in 2022, with another tournament in the region set to be unveiled “in due course”. T
Golf
Events

The European Tour has announced the addition of the Dubai Championship to its 2021 schedule for the second consecutive year. The event, which carries a $1.5m (€1.3
Golf
Sports Betting

Ryder Cup added to European Tour and PGA Tour rights Revenue share model underpins bookmaker deals to reflect immaturity of in-play golf betting product
Golf
Licensing & Merchandising

Golf’s European Tour has agreed deals with Legends to manage its omnichannel retail programme and Kore Software to optimise its approach to sponsorship and activation management.
Golf
Events

The 2022 Scandinavian Mixed Hosted by Henrik and Annika will be held at Sweden’s Halmstad Golf Club on June 9-12 next year, organisers have announced.
Golf
Events

Golf’s European Tour has made further alterations to its calendar during Covid-19, with events in Portugal and Spain replacing tournaments in China and Morocco, respectively.