European Tour

Golf’s European Tour has unveiled new research into the economic impact of its events on host venues, with analysis suggesting that local businesses stand to benefit from a boost of up to $7.5m (€6.3m).

Korean luxury car brand Genesis will pay more than the previous incumbent, investment brand abrdn, as the new title sponsor of the Scottish Open in a deal announced last week

The new strategic alliance between the PGA Tour and European Tour will see three co-sanctioned tournaments on the 2021-22 schedule with one of the events, the Scottish Open, boasting a new title sponsor

Sustainable business consultancy Acciona has been named as the title sponsor of the European Tour’s Spanish Open golf tournament.

The European Challenge Tour has named luxury watch band Rolex as title sponsor of the Challenge Tour Grand Final, the finale of the player development tour’s ‘Road to Mallorca’ season. I

Online car retailer Cazoo will title sponsor two golf tournaments on the European Tour’s UK Swing – the multi-tournament UK segment on the 2021 Race to Dubai calendar.

The Two Circles agency has teamed up with the European Tour and Ryder Cup Europe to launch Tour Consumer Experiences, an 11-year strategic venture that will manage the sales and marketing of all ticketing…

Golf’s European Tour has signed communications platform Zoom as a top-tier official partner.

Golf’s European Tour will return to Belgium for the first time in two years with Antwerp set to host a new tournament sponsored by sealants, adhesives and PU foams manufacturer Soudal.

Golf’s European Tour has been forced to postpone the Open de France’s return to its calendar due to the Covid-19 situation in the country.

Golf’s European Tour is proposing to address a potential hole in its 2021 calendar by staging tournaments in the United States for the first time.

Golf’s Ladies European Tour (LET) has unveiled a record-breaking 2021 schedule featuring 27 events in 19 different countries, nine new tournaments and an increased prize fund of more than €19m ($23m).

The IMG agency has furthered reduced its connection to golf’s European Tour by selling its 50-per-cent stake in European Golf Design (EGD).

The European Tour has confirmed the return of the Open de France to its calendar, albeit without a title sponsor, as the golf organisation seeks to forge a “new era” for the sport in the country.

European Tour Productions, the Tour’s host broadcast and media-rights sales arm in which the US-based PGA Tour recently agreed to acquire a minority stake, has reported turnover of £99.5m (€110.4m/$134.5m)

Golf’s French Open has been dropped from the European Tour calendar for 2021. The lack of a title sponsor has been cited as one of the reasons for its omission from the 2021 calendar.