Extreme H

Extreme E (XE), the electric off-road racing series, has scrapped the remaining races on the 2024 calendar, including a planned debut in the United States, and is evaluating how best to complete its final…

Extreme E’s transformation into Extreme H will turn Alejandro’s Agag’s sustainable off-road odyssey into a far more commercially-focused property, centring the interests of its Saudi backers and attracting new partners such as Red Bull to the sport.

SportBusiness understands Red Bull will adorn the livery of a yet-to-be decided team next year in addition to an already-announced partnership with Extreme H as its official energy drinks partner.