Fanatics
Fanatics ousts Legends with World Rugby deal
World Rugby has announced a multi-year global merchandise and licensing deal with Fanatics, bringing an end to its previous association with retail and experience rival Legends.
Fanatics strengthens international reach with new FA deal
Digital sports platform Fanatics has consolidated its position in the international football merchandise market after renewing and extending its deal with England's Football Association (FA)
Richmond newest addition to Fanatics’ AFL merchandise rollout
Global sports merchandising company Fanatics has broadened its work in Aussie Rules football's Australian Football League (AFL), signing a long-term agreement with Richmond, its second deal with a franchise
Fanatics unveils wide-ranging New Zealand Rugby deal
Just days after announcing an extensive new deal with Juventus, global sports merchandising firm Fanatics has sealed a similar long-term agreement with New Zealand Rugby.
Fanatics becomes master licensee of Juventus merchandise to 2035
Global sports merchandising company Fanatics is to manage all merchandise for Juventus worldwide for the next decade as part of an extensive commercial deal with the Italian club
Fanatics expands Ravens deal to include year-round stadium retail store
The Baltimore Ravens, of the National Football League, and global e-commerce company Fanatics have outlined plans to dramatically increase gameday revenues with a year-round retail store to open in 2025…
Rugby Australia joins forces with Fanatics ahead of major events
Following entry into the Australian marketplace with AFL, Fanatics will operate the official Rugby Australia online store.
Fanatics aligns with Topsports to boost Chinese merchandising operations
Fanatics has struck a deal with Topsports, China’s largest sports retailer, to develop its operational capabilities in the country, SportBusiness understands.
Fanatics to take over physical and online retail for R&A
Fanatics has agreed a multi-year deal with the R&A to take over the golf organisation’s physical and online retail operations.
Fanatics ousts Panini to secure prized Premier League licensing deal
Fanatics has struck another blow to Panini by announcing a wide-ranging licensing agreement with the English Premier League.
Fanatics begins AFL merchandise expansion with Essendon deal
Global sports merchandising company Fanatics has announced its first licensing agreement with an Australian Football League (AFL) team, Melbourne-based Essendon.
TGL signs Fanatics deal, names San Francisco as latest team location
TGL, the new tech-focused team golf league set to launch in the US next year, has entered into a multi-year partnership with global digital sports platform Fanatics, while San Francisco has been announced as the location for its latest franchise with NBA star Steph Curry among its investors.
Fanatics signs up CLC for global college merchandise deal
Sports merchandise company Fanatics has announced a long-term agreement with the Collegiate Licensing Co. (CLC) to sell licensed fan merchandise from US colleges to an international fanbase
Fanatics-Panini spat intensifies as NFLPA makes early change to trading card contract
The National Football League Players' Association (NFLPA) has terminated its trading card contract with Panini and brought forward its exclusive agreement with Fanatics, further straining the relationship…
Fanatics launches sportsbook app in four US states
Fanatics Betting and Gaming, the online and sports betting vertical of retailer and collectibles company Fanatics, has launched its sportsbook app in four states after six months of beta testing
Fanatics’ countersuit against Panini says monopoly claims are ‘baseless’
Sports retail and collectibles company Fanatics has responded to collectibles company Panini America's lawsuit against the company with a countersuit that calls Panini's claims "baseless"
DAZN makes major merchandising move with Fanatics agreement
Sports streaming platform DAZN continues to attempt to diversify its revenue streams after agreeing a deal to sell sports merchandise from Fanatics through its platform
Fanatics moves into events business with new division
Sports retail company Fanatics has further diversified its business ahead of a potential initial public offering (IPO) through the creation of a new events arm