Fanatics
PTPA lands Fanatics trading card deal
The Professional Tennis Players Association (PTPA) for-profit commercial affiliate, Winners Alliance, has reached an agreement with Fanatics Collectibles to provide men's and women's trading card set programs…
Fanatics replaces Adidas as NHL uniform supplier in landmark deal
Global merchandising and sports retail company Fanatics has expanded its connection with the National Hockey League in a landmark deal through which it will replace Adidas as the organisation’s official u…
Fanatics follows DFB extension by signing up Belgian FA
Global sports merchandising company Fanatics has added to its international football client-base by agreeing a new deal with the Royal Belgian Football Association (RBFA)
Fanatics lands expanded remit through DFB extension
Global sports merchandising company Fanatics has extended and expanded its agreement with the German Football Association (DFB)
Fanatics enters Australian market with 10-year AFL deal
The Australian Football League (AFL) has entered into a 10-year agreement with global sports merchandising company Fanatics as part of plans to revolutionise the fan experience across its competitions
Fanatics Collectibles names Turner its first CMO
Fanatics Collectibles, the trading cards and collectibles division of sports merchandise and digital platform Fanatics, has announced Ken Turner as its first chief marketing officer
Wilkes joins Fanatics Collectibles from Klutch
Sports agent Omar Wilkes has joined Fanatics' trading cards and collectibles division, Fanatics Collectibles, as its head of athlete relations
Fanatics hires ex-Google exec Bell to lead card shopping livestream
Fanatics has hired Nick Bell to be the new chief executive officer of Fanatics Live, a newly launched card and collectible livestream shopping division
MLB’s Giants, Fanatics extend retail deal by 10 years
Major League Baseball's San Francisco Giants and sports merchandise and digital platform Fanatics have announced a 10-year extension of their retail partnership, which will grant Fanatics more physical…
Fanatics ‘in talks to acquire’ BetParx sportsbook
Global sports merchandising company Fanatics has reportedly signed a letter of intent to acquire the BetParx sportsbook as a means to further its reach in the North American sports landscape
Fanatics makes first move in sports betting with FedExField sportsbook
Global sports merchandising company Fanatics has made its first official entry into the legal sports betting market by opening a retail sportsbook at FedExField, home of NFL franchise the Washington Commanders
Fanatics converts long-term extension with British & Irish Lions
Global sports merchandising company Fanatics has extended its ecommerce and manufacturing deal with the British & Irish Lions rugby union team through to 2030
Fanatics poised to open FedEx Field sportsbook
Global sports merchandising company Fanatics is poised to make a dramatic entry into the North American sports betting landscape by opening a sportsbook at FedEx Field, the home of the National Football…
Fanatics to divest 60 per cent stake in NFT outfit Candy Digital
Fanatics is divesting its 60 per cent equity stake in non-fungible token (NFT) company Candy Digital and selling its interest to an investor group led by cryptocurrency merchant bank Galaxy Digital, according…
Matt Gibbons on entering the sports investment arena with Manhattan West
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Matt Gibbons, managing director of private equity at Manhattan West. Fisher and Russo also discuss the latest infusion of capital for global sports merchandising giant Fanatics, the record-setting contract for Major League Baseball superstar Aaron Judge, dramatic changes within Bally Sports operator Diamond Sports Group, a new round of funding for athlete marketing platform Opendorse, and heightened efforts by Genius Sports to merge live video and sports betting in the United States.
Fanatics valued at $31bn after $700m funding round
Global sports merchandising company Fanatics is now valued at $31bn (€29.6bn) after raising approximately $700m in a new funding round which was led by private equity firm Clearlake Capital.
Fanatics exports sports merchandise model to Japan with Yomiuri Giants deal
Nippon Professional Baseball (NPB) club Yomiuri Giants has entered into a long-term global deal with US sportswear and equipment manufacturer Nike and sports merchandising company Fanatics that will see…
Fanatics signs first European retail deal with Next
Global sports merchandising company Fanatics has agreed a connected inventory deal with UK-based online retailer Next