Fanatics
LeBron James, Kevin Durant join Mitchell & Ness investor group
National Basketball Association superstars LeBron James and Kevin Durant have joined an expansive, star-studded strategic investment group in Fanatics' lifestyle and street fashion brand Mitchell & Ness
Fanatics hires Mitchell from Portsmouth in commercial role
Global sports merchandising company Fanatics has hired Anna Mitchell as director of UK business development
Fanatics CEO Michael Rubin sells stake in 76ers, Devils
Fanatics chief executive Michael Rubin sold his 10 percent equity stake in Harris Blitzer Sports & Entertainment (HBSE), which completes a planned divestment as a limited partner of the parent organization…
Ellis appointed Fanatics Betting & Gaming CFO
Global sports merchandise giant Fanatics has appointed veteran financial executive Andrea Ellis as the chief financial officer of Fanatics Betting & Gaming (FBG), the company’s betting and gaming division.
Fanatics broadens Uefa remit with long-term deal
Global sports merchandising company Fanatics has expanded its association with Uefa by agreeing a long-term e-commerce, event retail and licensing deal with European football’s governing body.
ICC taps Fanatics to manage event retail and online store
Global sports merchandising company Fanatics has signed a wide-ranging deal with the International Cricket Council to manage retail at upcoming events and manufacture officially licensed products
Fanatics appoints White as CMO of betting division
Global sports merchandise giants Fanatics has appointed veteran marketing executive Jason White as the chief marketing officer of the company's betting and gaming division
LA28, Team USA strike Fanatics merchandise agreement
LA28, the organizing committee for the 2028 Summer Olympics in Los Angeles, California, has secured a wide-ranging merchandise and omnichannel retail agreement with global merchandise giants Fanatics ahead…
Fanatics, Orioles strike 10-year omnichannel retail partnership
Global sports merchandise giants Fanatics and Major League Baseball's Baltimore Orioles have secured a 10-year end-to-end omnichannel retail partnership, expanding on a current e-commerce agreement.
Fanatics and Foot Locker announce partnership
Global sports merchandise giant Fanatics and athletic retailer Foot Locker have announced a long-term inventory partnership that will make officially licensed fan gear and merchandise available online…
Detroit Lions, Fanatics extend and expand e-commerce partnership
The National Football League's Detroit Lions and global sports merchandising company Fanatics have announced a multiyear extension and expansion of their existing e-commerce partnership, which will now …
NBA to open first Australia retail stores
The National Basketball Association (NBA) has unveiled plans to open its first retail outlets in Australia in partnership with global sports merchandise company Fanatics and retail specialist Lids
NBA to open first retail store in Germany
The National Basketball Association is looking to expand its presence within Germany by opening the league’s first retail store in Berlin, in partnership with global sports merchandise company Fanatics.
Fanatics builds college presence with multifaceted Alabama deal
Global sports merchandising company Fanatics has secured a long-term, multifaceted partnership with the University of Alabama to significantly enhance its presence in the collegiate athletics landscape…
Fanatics extends collegiate push with Nike fan apparel deal
Global sports merchandising company Fanatics has entered into a long-term partnership with Nike to manufacture college sports fan apparel for a select group of leading universities starting in the summer …
NHL strikes premium lifestyle apparel deal with Mitchell & Ness
The National Hockey League has secured a long-term apparel and headwear licensing agreement with premium lifestyle sportswear and culture brand Mitchell & Ness.
Meredith McPherron on the evolution of Drive by DraftKings
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Meredith McPherron, chief executive and managing partner of Drive by DraftKings. Fisher and Russo also discuss ongoing turbulence and change in the golf business spurred by the arrival of LIV Golf, Bruin Capital’s sale of streaming video technology company Deltatre, Susquehanna Investment Group’s new support of sportsbook PointsBet, a non-fungible token partnership involving the National Hockey League and NFT distribution platform Sweet, and moves by Fanatics chief executive Michael Rubin to sell his equity in Harris Blitzer Sports & Entertainment and further position the company into sports betting.
Fanatics ‘in talks’ to acquire sports betting company Tipico
Global sports merchandising company Fanatics is in talks to acquire European sports betting company Tipico as the firm looks to make significant inroads into the gambling landscape