Fédération Équestre Internationale (FEI)
Cavalor rides on with FEI as federation ups digital activation support
The International Equestrian Federation (FEI) has extended its Official Nutrition Partner agreement with equine nutrition brand Cavalor for a further five years
FEI celebrates launch of the WeThe15 campaign
The FEI has welcomed the start of the WeThe15 campaign, which aspires to be the biggest ever human rights movement to represent the world’s 1.2 billion persons with disabilities.
Let’s get digital: Transforming equestrian’s commercial landscape
Vanessa Martin Randin, senior manager, media relations and communications at the FEI, explains how innovative digital campaigns are at the heart of evolving commercial opportunities for the International Federation.
FEI seeks new organisers for Endurance European Championships, Verona to host Worlds
The hosting agreement with the organisers of the 2021 edition of the FEI Endurance European Championships in the Netherlands has been terminated by equestrian’s world governing body.
FEI outlines reduced sponsorship and TV revenue expectations for 2021
The International Equestrian Federation (FEI) has budgeted for a total of CHF26.4m (€24.3m/$28.9m) in commercial revenues in 2021, a 13.6-per-cent drop on the figure generated in 2019.
Press Release: FEI Awards 2020
FEI Awards 2020 celebrate a decade of equestrian excellence
If you had the chance to choose, who would be your favourites from the winners over the past decade of FEI Awards?
FEI Jumping and Dressage European Championships 2021 to be held in Germany
The International Federation for Equestrian Sports (FEI), the governing body for equestrian sports, has awarded hosting rights to European Championship events in two of its Olympic disciplines, jumping…
FEI generated CHF30.05m in commercial revenues in 2019
The International Equestrian Federation (FEI) generated CHF30.05m (€28.29m/$32.04m) in commercial revenues in 2019, according to its latest set of financial accounts.
The figure was made up of CHF27.0
FEI forecasts CHF8.2m loss in 2020 but short to medium-term future ‘not threatened’
The International Equestrian Federation (FEI) has said it expects to make a loss of CHF8.23m (€7.7m/$8.7
FEI expects ‘€6m to €7m’ loss from Covid-19 effect
The FEI, equestrian sport’s international federation, stands to lose between €6m ($6.5m) and €7m because of the impact of the global sports shutdown prompted by the Covid-19 pandemic.
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FEI removes OTT paywall and offers broadcasters free archive
The FEI, the international federation for equestrian sport, has removed the paywall from its FEI.tv streaming platform and is also providing free archive footage to broadcasters
FEI expects over CHF30m in commercial revenues in 2020
The International Equestrian Federation (FEI) has budgeted a total of CHF30.2m (€27.1m/$30m) in commercial revenues in 2020, with the lion’s share continuing to stem from sponsorship agreements.
Herning and Pratoni del Vivaro land 2022 FEI World Championship events
The International Equestrian Federation (FEI) has awarded hosting rights to its World Championship events in 2022 to Herning, Denmark, and Pratoni del Vivaro, Italy, as part of a new strategy for the world…
FEI adds Cavalor to sponsorship stable
The International Equestrian Federation (FEI) has agreed a sponsorship deal with Belgian-based equine nutrition brand Cavalor
Elevating the fan experience
In association with the Fédération Équestre Internationale
FEI sponsor Fosun pledges horse sport investment
The growth of equestrian sport across China is set to be accelerated by the commitment of Fédération Equestre Internationale partner Fosun International, which has pledged to invest in the skills and i…
FEI World Equestrian Games provide a lesson in logistics
The International Federation for Equestrian Sports (FEI) undertook an immense logistical challenge for the 2018 World Equestrian Games. SportBusiness asks what other federations could learn from their experience.