Fifa
Fifa’s Asian sales process continues with Philippines
Fifa has launched a tender in the Philippines for media rights to the 2026 World Cup, as it enters the last stages of its Asian sales process for the tournament
Rights hit market in host nation for 2027 Fifa WWC
Fifa has begun the sales process in the host country of Brazil for media rights to the 2027 Women's World Cup, in what is expected to be a highly competitive auction
EXCLUSIVE: AB InBev poised to sponsor Fifa Club World Cup
AB InBev is in advanced discussions to become the second brand to sponsor next year’s Fifa Club World Cup in what would be a further commercial boost to the competition.
US broadcasters poised as Fifa launches WWC tender
Women's World Cup media rights are being sold by Fifa on a standalone basis for the first time in the United States.
Hisense kickstarts Fifa Club World Cup sponsorship sales
Hisense has become the first brand to sponsor the 2025 Fifa Club World Cup, kickstarting the commercial programme for the competition that has so far failed to catch fire.
EBU lands 2026, 2030 World Cup rights in handful of markets
The European Broadcasting Union today (Monday) announced a new agreement with Fifa covering media rights in five countries for the next two men's World Cups
Women footballers urge Fifa to axe Aramco deal
Fifa has come under fire for its sponsorship deal with Saudi oil giant Aramco after more than 100 female footballers signed a scathing letter urging the governing body to ditch the agreement.
World Cup media rights on market in Portugal
Fifa has launched an invitation to tender for media rights in Portugal to the 2026 Fifa World Cup, giving interested broadcasters just over a month to turn around their bids.
Lenovo claims seventh Fifa Partner position
Chinese technology company Lenovo has signed as a top-tier sponsor for the coming World Cup cycle, taking over the seventh Fifa Partner berth with world football’s governing body.
F1, Fifa voted ‘hottest’ sponsorship properties
Formula 1 and the Fifa men’s World Cup are the ‘hottest’ sponsorship properties in sport according to a global survey of industry subscribers conducted by SportBusiness Sponsorship.
Legal complaint filed against Fifa over calendar ‘abuse’
European Leagues, Spain's LaLiga and Fifpro Europe today (Monday) formally filed a complaint with the European Commission, challenging Fifa’s handling of the international match calendar through its e…
Fifa furthers post-EA Sports era with Konami deal
Fifa has further signalled its intent to move on from its long-standing relationship with EA Sports by agreeing a partnership with the US video game developer’s Japanese rival.
Bids due month-end for Fifa World Cup rights in Turkey
Turkey is the latest market in which Fifa has launched an invitation to tender for media rights to the next two editions of the men's Fifa World Cup.
Diarra ruling threatens global transfer upheaval
Key elements of Fifa's global transfer system are "contrary to European law" according to a ruling today (Friday) from the European Union's Court of Justice (ECJ) in a case brought by former Arsenal, Real…
Verizon connects with Fifa for 2026 World Cup
Verizon is the third US-based brand in a month to sign up as a 2026 Fifa World Cup sponsor, after Bank of America and Frito-Lay.
Relaunched Intercontinental Cup set for Qatar
Fifa has announced details of its relaunched Intercontinental Cup, with European champions Real Madrid to play in the final on December 18 in Qatar following a series of regional play-off matches
World Cup rights on market in three Asian territories
Fifa has taken media rights for the 2026 Fifa World Cup to market in Cambodia, Taiwan and Vietnam, continuing its in-house sale of rights in the Asia-Pacific region
NOS nets 2026, 2030 Fifa World Cups
Public broadcaster NOS will remain the major football tournament home in the Netherlands until at least 2030 after landing rights to the next two men's Fifa World Cups.