Fifa

Football
Sponsorship & Marketing

PepsiCo-owned snack brand Frito-Lay has become the latest US-based company to extend its relationship with Fifa in a deal to become an Official Sponsor of the 2026 Fifa Men’s World Cup and the 2027 Women’s World Cup.
Football
Sponsorship & Marketing

Bank of America was today (Thursday) unveiled as a major sponsor for the 2026 men's Fifa World Cup, in what represents the governing body’s first high-level deal in the banking category.
Multiple Sports
Industry Moves

Paul Calder has taken up a role as media sales director at Two Circles, the data-driven sports marketing and sponsorship sales agency, charged with leading the growth of its broadcast rights division
Football
Media

Fifa has signed a memorandum of understanding with organisers of the Homeless World Cup to broadcast the annual competition on Fifa+, provide equipment and 'explore co-branding opportunities'.
Football
Events

Saudi Arabia's official bid book detailing its plans to stage the 2034 Fifa World Cup has left plenty to the imagination, with eight of the listed stadiums yet to be built and no details offered on the tournament's timing.
Football
Finance & Law

The battle for control of football’s international match calendar has intensified after European Leagues and Fifpro Europe announced legal action against Fifa, accusing the world body of repeatedly favouring its own competitions and commercial interests.
Football
Events

Endeavor-owned On Location said it is bullish about the demand for premium sports' experiences in North America, after being appointed by Fifa as the official hospitality provider of the 2026 World Cup
Football
Media

Fifa is inviting bids for broadcast rights to its revamped Club World Cup in different international markets after negotiations over a global streaming deal with Apple broke down
Football
Media

TV Klan, the private television channel in Albania, has acquired exclusive rights to the Fifa World Cup in 2026.
Football
Media

Infront will act as Fifa’s ‘media rights sales advisor’ in selected Asian markets, after world football’s governing body took back World Cup media rights in the region from the agency two years ago. In
Football
Finance & Law

Global players’ union Fifpro has today (Thursday) backed an unprecedented legal challenge to world governing body Fifa over the expansion of the international calendar to include a 32-team Club World C…
Football
Media

The IMG agency is once again the standout candidate to secure global in-flight and in-ship media rights to major Fifa tournaments after an invitation to tender (ITT) was issued
Football
Events

The 2025 Africa Cup of Nations will now take place in early 2026 to avoid a clash with Fifa’s new Club World Cup competition, which launches in the US next summer.
Football
Finance & Law

A Madrid court has found in favour of the city's top football club in an ongoing legal battle surrounding the failed European Super League (ESL) project, in which once again all sides have claimed victory
Football
Events

The Fifa Women's World Cup is heading to South America for the first time in 2027, after Brazil today (Friday) defeated a joint proposal from Belgium, Netherlands and Germany.
Football
Events

Fifa has approved plans for its first Women’s Club World Cup and in a potentially ground-breaking move, set up a working party to review rules that currently block the staging of club matches overseas.
Football
Events

Brazil is the favourite to stage the 2027 Women’s World Cup after Fifa’s evaluation report scored its bid more highly than its European rival from Belgium, Netherlands and Germany.
Football
Media

JTBC has secured exclusive rights in South Korea to the 2026 and 2030 Fifa World Cups, SportBusiness understands, in what was a competitive process in one of the world’s hottest sports media rights markets.