Fifa

Football
Sponsorship & Marketing

Chinese electric two-wheeled vehicle manufacturer Yadea has returned to Fifa’s commercial programme by agreeing to become a regional sponsor of the upcoming 2023 Women’s World Cup.
Football
Sponsorship & Marketing

Fifa has begun the search for a head of marketing partnerships, a high-profile role within its commercial department
Football
Media

Setanta Sports has acquired exclusive Fifa Women's World Cup rights in nine countries across the Eurasia region, SportBusiness has learned
Football
Sponsorship & Marketing

BMO, the Canadian multinational financial services company, has signed a wide-ranging regional sponsorship deal with Fifa that covers the upcoming Women's World Cup and national team competitions run by…
Football
Sponsorship & Marketing

Fifa has signed up TAB New Zealand as the first-ever gambling organisation to be an 'Official Supporter' of a World Cup event
Football
Events

The United States has been chosen by world governing body Fifa as the first host of the expanded 32-team Club World Cup in 2025
Football
Governance

Shakhtar Donetsk CEO Sergei Palkin, one of Ukraine's most outspoken sports administrators on the Russian invasion, has slammed the approaches taken by two of global sport’s biggest organisations, claiming t…
Football
Sponsorship & Marketing

Fifa has announced that Optus has become a sponsor of the upcoming 2023 Women's World Cup in Australia and New Zealand
Football
Media

A television blackout of the forthcoming Fifa Women’s World Cup has been averted in Portugal after an agreement was reached with Sport TV.
Football
Media

Japan coach Futoshi Ikeda has expressed his concern over the current impasse for domestic broadcast rights to the 2023 Fifa Women’s World Cup, stating that a lack of Japanese television coverage of the t…
Football
Media

Fifa has extended its media rights agreement for the 2023 Women’s World Cup with the European Broadcasting Union, ensuring the tournament will be screened in the major markets of France, Germany, Italy, S…
Football
Sponsorship & Marketing

Concacaf, the governing body for football across North and Central America and the Caribbean, has struck an agreement with Fifa to jointly promote sponsorship opportunities for national team competitions…
Football
Governance

Fatma Samoura is to leave her position as secretary general of world governing body Fifa
Football
Media

Coverage of the upcoming Fifa Women's World Cup in Australia and New Zealand will be made available to free-to-air broadcasters across the Pacific Islands, thanks to an agreement with the Pacific Cooperation…
Football
Media

The BBC is “absolutely committed” to securing a rights deal for the 2023 Fifa Women’s World Cup, the UK public-service broadcaster’s chief content officer has said. Fif
Football
Events

All players competing at this summer's Women's World Cup will receive appearance fees from Fifa for the first time after football's world governing body reached a landmark agreement with the global players'…
Football
Sponsorship & Marketing

AB InBev has expanded its relationship with Fifa, agreeing a new sponsorship deal covering the 2026 men's Fifa World Cup, as well as adding the rights to this year’s Women’s World Cup.
Football
Events

Fifa has said it remains committed to “continuously improve its approaches” with regards sustainability issues after the Swiss Commission for Fairness in Commercial Communication (SLK) upheld complaints fro…