Football Marketing Asia (FMA)

Football
Media

Broadcast rights revenue at the Asian Football Confederation totalled $206.1m (€190m) in 2023 but with 69 per cent of the figure stemming from deferred income related to the termination of an agency agreement with Football Marketing Asia (FMA).
Football
Media

Streaming platform Fite has secured exclusive rights to the AFC Champions League for two seasons in the UK and Ireland, Belgium, France and the Netherlands, more than a year after its proposed deal for…
Football
Media

Media and sponsorship rights to the Asian Football Confederation’s flagship competitions will be sold by Asia Football Group (AFG), a new single-client entity set up following the termination of the A…
Football
Media

The Asian Football Confederation (AFC) has terminated its exclusive eight-year commercial rights contract with Football Marketing Asia and is poised to appoint a new special purpose vehicle likely to comprise…
Football
Media

South Korean e-commerce company Coupang has secured exclusive rights to all Asian Football Confederation (AFC) properties from 2025 to 2028
Football
Media

The Asian Football Confederation has announced a media rights agreement in China with Beijing Shinai Sports Media Technology (Shinai) following the termination of its deal with Super Sports Media
Football
Media

The Asian Football Confederation has served notice to its media rights partner in China, Super Sports Media, that it intends to terminate their deal for the 2021-24 cycle due to unpaid fees
Multiple Sports
Education

In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.
Football
Media

China’s withdrawal as host of the 2023 Asian Cup has undermined some of the most valuable commercial rights deals for the Asian Football Confederation in its 2021-24 cycle, potentially leaving the body f…
Multiple Sports
Events

Sports Matters Academy gathers experts in the field of live sports event production.
Multiple Sports
Education

The second module of sports industry educational series Sports Matters Academy takes place next Tuesday, March 15, and will focus on the topic of marketing
Multiple Sports
Education

Educational content series Sports Matters Academy breaks down the media rights business, with input from Meta, beIN Sports, FMA, SPOTV, WTT and Eleven.
Football
Licensing & Merchandising

The Asian Football Confederation has issued a Request for Proposal (RFP) as it seeks a master licensee for next year’s Asian Cup, which will be held in China from June 16 to July 16.
Football
Industry Moves

The Football Marketing Asia agency has made changes to its senior management structure and hired two SVP-level salespeople as it prepares to work on the second half of its commercial rights sales project…
Football
Media

Pay-television broadcaster Sky New Zealand has secured a two-year agreement, covering 2021 and 2022, for exclusive media rights to the Asian Football Confederation's major national team and club competitions
Football
Industry Moves

The English Premier League has appointed Kaiyan Chen as head of media sales in the Asia-Pacific region, starting in December
Football
Industry Moves

The English Premier League’s head of media sales for Asia-Pacific, Michael Edelston, is leaving the organisation to take up a senior media-rights role at Formula E.
Football
Sponsorship & Marketing

Vietnamese property developer Hung Thinh Land has become an Official Global Supporter of the Asian Football Confederation's Asian Qualifiers for the 2022 Fifa World Cup